There’s a determine who could greet you throughout an intense Benadryl trip.
Faceless, shrouded in black with purple eyes and a high hat, it ominously lurks within the nook. The Benadryl Hat Man is a shared and recurring hallucination that individuals report witnessing when taking dozens of the antihistamine at a time. The determine, depicted in Halloween costumes, POV-Benadryl trip memes, and Walmart graphic tees, has grow to be the image for a brand new drug development that sees younger individuals intentionally taking giant doses of the drug, to not keep at bay allergic reactions, however to get excessive.
John, a 21-year-old faculty scholar who used to journey on Benadryl, by no means noticed the Hat Man. But, he says, “I might see how that might occur. It is [Benadryl] digging within the depths of your mind to seek out no matter’s making you scared. So, if you happen to’re petrified of the Hat Man, I am positive you are going to see the Hat Man.” This looking for the disagreeable to disclose itself, whereas sounding horrible, is, actually, the aim of leisure Benadryl use. (John doesn’t need his actual identify used on account of worry of associates discovering out.)
When utilized in excessive doses, diphenhydramine, an ingredient in Benadryl, capabilities as a deliriant, a hallucinogenic class of medication, which look like changing into more and more well-liked amongst younger individuals for nonmedical functions. Not like psychedelics or different hallucinogens, there’s no actual potential for journey on a deliriant. Based on the individuals I spoke to, each journey is dangerous, each journey is brutal, and that’s the purpose.
In 2020, the “Benadryl challenge” gained traction on TikTok, daring individuals to take doses of not less than 12 Benadryl capsules for an intense journey. The development, which resurfaces each few years, drew consideration to the psychoactive results of deliriants. “I noticed a video about it on TikTok as soon as, so I knew it could possibly be used recreationally,” one person tells me.
With little to no hurt discount info available about excessive ranges of consumption, issues started to rise. In Could 2020, three Texas teens had been handled for Benadryl overdoses in only a week, certainly one of whom was simply 14 years previous and took 14 capsules. The 14-year-old recovered and returned house the subsequent day. In August 2020, a 15-year-old died from a seizure after overdosing on the drug in Oklahoma. In September 2020, the FDA issued a warning for fogeys to cover and lock up their Benadryl provide, warning of the potential threat of coronary heart issues, seizures, and, much less generally, comas and even demise. Regardless of the warning, the development appears to have persevered. In 2020, there have been 4,618 circumstances reported to US Poison Facilities for Benadryl utilization; that quantity climbed to five,960 in 2023, in keeping with a study printed in Pediatrics Open Science in August. Benadryl and deliriants normally have embedded themselves as staples on the fringes of the American youth—an inexpensive and straightforward method to get fucked up. WIRED reached out to Benadryl producer Kenvue for remark. A spokesperson for the corporate said, “This conduct is extraordinarily regarding and harmful,” and inspired shoppers to “fastidiously learn and comply with the directions on the label and call their well being care skilled ought to they’ve questions.”
John began taking Benadryl recreationally in November 2024, when he was 20, after utilizing it to sleep after which listening to in regards to the potential to journey on-line. He was depressed on the time and would take 12 capsules for an enormous journey, a number of instances a day, with every journey lasting 4 to 6 hours. As a substitute of the Hat Man, John noticed eyelash mites, small bugs that type in clusters on the base of your eyelashes, alongside “shadows that might dart throughout your peripheral.” The journeys had been additionally tactile; John would see and really feel spiders throughout his physique, describing feeling a “foreboding tingling.”

