The Tremendous Bowl is an effective time. You eat an excessive amount of, you most likely drink an excessive amount of, and this 12 months the half-time present options one of many greatest performers on the earth. However three hours of enjoyable is not a fantastic motive to purchase a brand new TV. The Winter Olympics, however, simply may be. We’re speaking two-plus weeks of huge occasions (actually) like big-air snowboarding, and in case you seize a Peacock subscription (or personal a great VPN), you’ll be able to catch just about all of it in 4K. For such an event, Samsung’s 77-inch S90F QD-OLED for $2,000 might be the proper pairing.
The S90F is a beautiful show and one of many best TVs of the 12 months. Whereas it does not provide the identical scorching punch of Samsung’s flagship S95F, its modest brightness increase over the previous S90D gives greater than sufficient gleam and sparkle for something you’ll be able to stream, together with the rugged snowy peaks of the Milan Olympics. It has hovered round this worth for a short while, however it possible will not see a much bigger low cost till the top of the 12 months.
I have been watching the preliminary occasions of the 2026 video games on the S90F, and it is already been a thrill experience. The Males’s Downhill coaching runs, which included high-speed drone cameras following the rivals for a POV have a look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the soar.
The colourful colours, wealthy blacks, and gleaming white snow all look unbelievable, whereas the TV’s 120-Hz refresh charge ensures the quickest photographs look clean as silk. (One fast word for eager eyes: The bigger 85-inch mannequin does not use the identical quantum dot show for enhanced colours because the 77-inch mannequin or the 65-inch model I examined, so it is going to carry out barely worse.)
The S90F is way more than a fantastic sports activities TV, in fact. Its glorious distinction and processing present severe cinematic chops, out of your favourite streaming companies to 4K HDR Blu-rays. I have been impressed by the display screen’s strong glare discount, which is not fairly as highly effective as Samsung’s matte-screen fashions, however gives more true black ranges for my cash, resulting in deep distinction in any room.
It is also a fantastic TV for watching in massive teams: I really like its off-axis efficiency when sitting at a bizarre angle from the display screen, which is among the many finest I’ve ever examined. That is particularly useful for bigger TVs, letting the entire crew circle the display screen with none noticeable lack of coloration or brightness from any place. Little touches just like the solar-powered distant and Samsung’s improved Tizen interface make the TV intuitive to make use of as your every day driver.
For those who’re an Olympic nut like me, and you’ve got been ready to drag the set off on a brand new display screen, now’s your second. The S90F is a killer show, particularly on a candy deal.

