Whereas leaks and hypothesis concerning the new iPhone have been popping up all over the place currently, one query might resolve all of the others: When will the iPhone 17 be launched?
As soon as the rumored iPhone 17 — in addition to the iPhone 17 Air, Pro and Pro Max — is revealed, we’ll be capable of verify hypothesis about colors, display, cameras and extra. We’ll additionally be taught how much the new iPhone will cost, which can also be nonetheless up within the air, thanks partially to looming tariffs.
Based mostly on earlier releases, the brand new iPhone will likely be introduced in September, however the precise dates for the announcement, preorder and launch are nonetheless the topic of hypothesis.
We have sifted by way of the whispers, evaluation and guesses so you can also make a date to get your arms on the brand new iPhone.
Learn extra: Should You Buy an iPhone 16 or Wait for the iPhone 17?
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When will the iPhone 17 be launched?
For almost a decade, Apple has introduced its new iPhone lineup in early September. (The one exception was throughout COVID, when the discharge was pushed again to Oct. 23, 2020, for the iPhone 12 and 12 Professional and Nov. 13, 2020, for the iPhone 12 Mini and 12 Professional Max.)
Traditionally, Apple has made the announcement on the primary Tuesday of September after Labor Day, in line with CNET Senior Editor Patrick Holland, who’s reviewed cell phones for a decade. Nevertheless, the primary Tuesday in 2025 is the day after Labor Day, so Apple might push the dates for its iPhone occasion to Wednesday, Sept. 3, or Tuesday, Sept. 9. That might imply a launch date of Sept. 12 or 19, Holland stated.
In his Energy On publication on July 13, Bloomberg’s Mark Gurman stated that the announcement ought to come Sept. 9 or 10.
And since the brand new iPhone usually turns into out there for preorder the Friday after, the preorder date might be both Sept. 5 or 12.
Here is a chart for the discharge dates of earlier iPhone fashions:
Earlier iPhone launch dates
| iPhone collection | Announcement | Preorder | Launch |
|---|---|---|---|
| iPhone 16E | February 19, 2025 | February 21, 2025 | February 28, 2025 |
| iPhone 16 collection | September 9, 2024 | September 13, 2024 | September 20, 2024 |
| iPhone 15 collection | September 12, 2023 | September 15, 2023 | September 22, 2023 |
| iPhone 14 collection | September 7, 2022 | September 9, 2022 | September 16, 2022 |
| iPhone 14 Plus | September 7, 2022 | September 9, 2022 | October 7, 2022 |
| iPhone SE | March 8, 2022 | March 11, 2022 | March 18, 2022 |
| iPhone 13 collection | September 14, 2021 | September 17, 2021 | September 24, 2021 |
Here is a chart for the potential dates primarily based on previous schedules. These will not be official dates from Apple:
Potential iPhone 17 schedule
| Announcement | Preorder | Launch |
|---|---|---|
| Wednesday, September 3 | Friday, September 5 | Friday, September 12 |
| Tuesday, September 9 | Friday, September 12 | Friday, September 19 |
Will the entire new iPhones be launched within the fall?
Based mostly on final 12 months’s launch, Apple could launch all the pieces within the fall besides its least costly possibility — this 12 months, the iPhone 16E. The iPhone 16E was released in February, and Apple is broadly anticipated to observe the identical format for the rumored iPhone 17.
That might imply the iPhone 17 Professional Max, iPhone 17 Professional, iPhone 17 Air and the iPhone 17 base mannequin — if that is the lineup — can be launched in September. The iPhone 17E — if it exists — can be launched in February.
Apple’s future iPhone launch dates
Apple is predicted to vary its launch format with the rumored iPhone 18. Reviews recommend that Apple will only release higher-end models in fall 2026 — iPhone 18 Professional, Professional Max, Air and a rumored new foldable iPhone — and launch the remainder of the road in winter 2027.
Why does Apple cut up iPhone launch dates?
By pushing its top-of-the-line Professional and Professional Max fashions in September, Apple can seize a lot of the holiday shopping season. Releasing the extra primary fashions within the winter permits a second crest of pleasure, however diehard followers and vacation consumers could have already spent their cash on the pricier fashions within the fall.
