On this episode of the EU-Startups Podcast, Charlie MacGregor, Founder and CEO of The Social Hub, shares the story behind a daring reimagination of what hospitality, connection, and group can seem like within the twenty first century.
Based in Amsterdam in 2012 (initially as The Pupil Resort), The Social Hub is a hybrid hospitality model that mixes inns, pupil housing, coworking areas, coliving, occasion venues, and social impression initiatives. With areas throughout Europe, it’s designed to carry collectively travellers, college students, distant staff, and locals in shared areas that foster significant connections.
In the present day, we discover the origin story behind The Social Hub, why belonging is probably the most underrated enterprise mannequin, how numerous communities can thrive in shared areas, the position of design in shaping behaviour and connection, and find out how to construct areas the place folks really wish to join. This episode isn’t just about inns; it’s about how we dwell, work, and study, and what occurs whenever you design areas to carry folks collectively on function.
Video model of episode 124:
Audio model of episode 124:
Key Takeaways
- Hospitality is evolving from service to connection.
- Design isn’t just aesthetic – it’s behavioural structure.
- Function and revenue can scale collectively if tradition leads the best way.
- The very best progress tales are rooted in human transformation.
- The way forward for hospitality is human and hyper-local.

