BetMGM is now the official sports activities betting associate of the Nationwide Hockey League’s St Louis Blues in a brand new multi-year settlement.
The announcement of the brand new partnership between the St Louis Blues and BetMGM guarantees unique fan engagement alternatives for followers of the hockey crew. Already, new signage and branding for BetMGM have been built-in into the Blues’ Enterprise Middle for publicity throughout dwelling video games, with plans for extra co-branded content material on social media and future hospitality experiences.
@BetMGM introduced in the present day that we at the moment are an Official Sports activities Betting Associate of the NHL’s @StLouisBlues, increasing our footprint in Missouri and unlocking new methods to have interaction with Blues followers throughout the state.
Key components of the settlement embody distinguished BetMGM signage and… pic.twitter.com/ly6O4eSGl7
— BetMGM Information (@BetMGMNews) January 20, 2026
“BetMGM has cast iconic partnerships that remember Missouri’s wealthy sports activities custom, and welcoming the St. Louis Blues is an thrilling milestone,” stated Matt Prevost, Chief Income Officer at BetMGM. “With St. Louis native Jon Hamm because the face of our model and a legendary franchise just like the Blues as our associate, we’re creating unforgettable experiences for followers throughout the Present-Me State.”
The Blues Chief Income and Advertising and marketing Officer, Steve Chapman, made particular point out of the playing agency’s accountable gaming insurance policies, coming after the company launched a fresh campaign about gamble safely on the finish of final yr.
“With their deal with selling accountable playing, we couldn’t think about a associate that might higher align with our pursuits than BetMGM,” stated Chapman. “By this new partnership, BetMGM holds a distinguished place in our constructing and in every part we do to ship a legendary expertise for Blues followers wherever they interact with our model.”
Prime time for BetMGM to increase its footprint
This newest partnership comes after the corporate had a booming financial year in 2025. The corporate is clearly trying to make investments its cash in sponsorships and related partnerships, confirming a push into the leisure house with a podcast sponsorship in September 2025.
The playing large has additionally been elevating its profile in its in-house advertising, featuring actor Jon Hamm in its latest batch of marketing materials in 2025.
Featured picture: BetMGM
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