Pioneering e-commerce founders Gabby and Hezi Leibovich have swooped on Click on Frenzy, buying the area and buyer database for an undisclosed quantity just some weeks after the web retailer was positioned in administration.
The deal marks the return of the brothers and enterprise companions of Catch.com.au to on-line retailing following a few torrid years within the sector.
Click on Frenzy, a retailer market based by Grant Arnott in 2012, reshaped on-line purchasing over a decade as main retailers signed on for high-profile gross sales occasions. The platform predated Amazon’s Black Friday gross sales in Australia by six years.
The enterprise, together with media sibling Energy Retail, was placed in liquidation in March, with the US/Iran warfare destroying income for a journey gross sales occasion within the previous weeks. The mixed enterprise generated round $7 million in income yearly.
A devastated Arnott said on LinkedIn that it was “the saddest factor I’ve ever needed to do”.” and “he was “shattered, damaged, ashamed and embarrassed… the toughest half to stay with is that it was all so pointless.”
However as SmartCompany reported, he acquired widespread assist from the startup group.
Again within the sport
Now it’s as much as the brothers Leibovich to see in the event that they nonetheless have the magic contact as soon as once more, 20 years on, with a much-loved model.
“We’re again within the sport. Click on Frenzy has all the time been a robust model with robust client recognition. With a database of 1.5 million engaged consumers and a considerable SMS viewers, we see a chance to construct one thing contemporary, quick and extremely related for at the moment’s market,” Gabby Leibovich stated.
Their technique centres on a lean working mannequin, fast execution, and a renewed deal with unique affords to Australian customers by Australian retailers and manufacturers.
“We’ve got monumental respect for what’s been constructed,” stated Hezi Leibovich.
“Our focus now’s to take that basis and evolve it into one thing that’s new, thrilling and worthwhile for each retailers and clients.”
They plan to have Click on Frenzy up and operating once more inside a month with particulars on the relaunch, together with retailer partnerships and platform options, within the coming weeks.
Troubled instances
In the event that they succeed, it would defy current odds within the area – the uncommon exception being Koala’s recent ASX IPO, though six weeks after its debut, these shares are underwater on a $3.40 record worth, falling to $3.05 in commerce this week.
Catch, based in 2006 by the duo as Catch of the Day, made their fortune when it was acquired by Wesfarmers, for $230 million in 2019. The ASX-listed retail conglomerate shut down Catch last year, having posted losses within the tens of hundreds of thousands and components of the enterprise had been folded into Kmart.
The Leibovichs subsequently launched Scoopon, and EatNow, which merged with Menulog – it left town last November.
In addition they had a ten% stake in Click on Frenzy rival Little Birdie, which they cofounded with Jon Beros, a former Catch Group government, before it “paused operations” in Could 2024. It was subsequently acquired by Cashrewards and relaunched in late 2025.
In an period had been client spending is tight, and competitors fierce towards world giants, reviving Click on Frenzy will take a look at the mettle of the genius the Leibovichs pioneered in ecommmerce.
