Lengthy-term AT&T wi-fi phone plan clients are being rewarded for his or her loyalty…with a worth improve. Because the service shifts its focus to newer “2.0” plans, it added necessary month-to-month surcharges on legacy plans. And it isn’t completely clear who will get charged what.
On a support page that went stay when it introduced its revamped “2.0” unlimited phone plans, the service revealed that the costs of its “retired” limitless wi-fi plans — those clients who have not upgraded are nonetheless utilizing — would go up by as a lot as $20 beginning in April.
AT&T applied two worth modifications. In case your account with a “retired” plan has a single line, the worth went up $10. You probably have two or extra strains on an account, the worth improve was capped at $20 for the account.
Maybe to offset the sting, affected plans get an additional 20GB of high-speed hotspot knowledge every month.
Nevertheless, not everyone seems to be seeing the identical deal.
As an AT&T cell plan subscriber myself, once I signed into my very own AT&T account to match choices, I used to be directed to a different support page that claims costs would go up $5 per smartphone line. For hotspot, AT&T added 10GB of additional high-speed knowledge — presumably to every line, however that is not specified. This web page does not consult with “retired” strains, solely stating, “Month-to-month costs in your limitless plan will improve starting April 2026.”
I’ve reached out to the corporate for clarification about which plans get which will increase. AT&T maintains a list of retired plans, which embrace limitless plans going again to 2016. On my account, I’ve an older Limitless Elite (retired in 2022), Limitless Further EL (retired March 2026) and Limitless Starter SL (additionally retired March 2026). So it isn’t clear why my mixture of retired plans would warrant the smaller improve.
I additionally found a third support article that applies to clients on retired Cellular Share plans. In case your plan consists of lower than 6GB of information, the worth elevated $5 per thirty days. If it is a plan with greater than 6GB a month, the worth elevated $10 per thirty days.
As for why the costs are going up, AT&T’s assist pages learn, “This transformation helps us proceed offering dependable community service, high quality merchandise, and nice buyer experiences.”
In an earlier assertion to CNET, an AT&T spokesperson mentioned, “We acknowledge that any worth improve issues to our clients and their budgets. This improve displays the true price of continuous to ship the velocity, reliability, and assist our clients anticipate day-after-day.”
AT&T maintains that its new plans are priced competitively with different carriers’ plans and “higher aligned with how our clients use our providers.”
The modifications apply solely to wi-fi plans activated previous to July 24, 2025, in line with the assist word. That features legacy plans, not simply the not too long ago discontinued plans that the two.0 plans change.
It additionally means in case you signed up for the corporate’s earlier AT&T Worth Plus VL, Limitless Starter SL, Limitless Further EL or Limitless Premium PL plan within the final half of 2025, this improve does not apply to you.
The will increase make it value evaluating costs between holding onto an present plan or switching to the brand new plans. For instance, the primary change makes the Premium 2.0 plan extra interesting. When it was introduced, the Premium 2.0 plan was dearer than the older Limitless Premium PL plan: $90 a month for a single line as a substitute of $86, or $220 for 4 strains as a substitute of $204. With the brand new worth improve, holding the Limitless Premium PL plan will price $96 a month for a single line and $240 a month for 4 strains.
Watch this: Your Cellphone is Disgusting: Let’s Repair That
AT&T is not the one one to vary its plan pricing in the previous couple of months. After Verizon replaced its CEO, it dropped prices throughout the board to be extra aggressive. And T-Cellular launched a brand new limited-time Better Value plan priced equally to its Experience More plan however with extra perks supposed to attraction to households.
If AT&T’s will increase immediate you to buy round, now we have suggestions for the best cellphone plan and the best unlimited data plan, in addition to a comparison of AT&T and Verizon plans.
