A brand new YouGov survey has regarded into whether or not movie star endorsements truly transfer the needle for playing manufacturers, with slightly below half of gamblers (46%) saying this strategy makes playing manufacturers “seem much less genuine.”
Whereas notion could also be altered for some, 42% of gamblers in the US say seeing a star in a playing advert makes them view the model positively. 14% say it makes them view the model very positively.
A brand new @YouGov survey means that movie star endorsements of playing manufacturers don't do a lot for the common American, and immediate a combined response from U.S. gamblers.
"…could assist playing manufacturers stand out … however they might not assure a shift in model notion or conduct." pic.twitter.com/foW4bDvFue
— Geoff Zochodne (@GeoffZochodne) January 21, 2026
Blended emotions are prevalent all through the vast majority of the survey, however one factor for certain is that solely a few tenth of each gamblers (10%) and the final inhabitants (12%) point out they might view a playing model negatively for that includes a well known character in an advert.
Superstar-led playing endorsements: Do they transfer individuals to behave?
As for whether or not an organization makes use of a star’s stardom to make a distinction, greater than 4 in 10 gamblers say they’re extra prone to contemplate playing with a model that options celebrities (14% ‘very doubtless,’ 28% ‘pretty doubtless.)
Nevertheless, not everyone seems to be satisfied as 48% say they’re ‘not very doubtless’ or ‘in no way doubtless’ to be influenced by this type of advertising and marketing.
It’s a frequent strategy utilized by manufacturers, with a number of bringing in prime athletes or stars into their ads. Drake, for instance, is commonly seen sharing movies or photos with Stake branding. Simply final month, he shared on social media that there will likely be three livestreams back-to-back, with the Stake emblem outstanding within the content material.
Different corporations, like FanDuel, have even expanded their model ambassadors to the influencer world. In October, the web gaming firm introduced the casino streaming influencer Lady Luck HQ could be becoming a member of its roster.
The precise sort of movie star can alter perceptions too, with skilled athletes (41%) and playing professionals (41%) seen as essentially the most appropriate model ambassador, based on gamblers.
“Actors (38%) and musicians or comedians (34%) observe carefully behind. Actuality TV stars are seen as least applicable: simply 28% of gamblers say they’re a great match, whereas 40% say they aren’t,” YouGov explains.
Featured Picture: AI-generated by way of Ideogram
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