I stood within the windy desert of Nevada watching one automobile after the subsequent launch out of the inflatable arch and into the sand forward. Cheers and engine blips marked every exit from the Rebelle Rally base camp. These girls have been heading out into the unknown with nothing greater than a map and a pencil to information them. It was fairly badass.
The Rebelle Rally takes place each fall. In contrast to most rallies, it’s not about catching epic air within the sand or screaming previous crowds of followers at breakneck speeds. The Rebelle is all about navigation and time administration. Getting from one level to the subsequent as precisely as doable with out lacking any factors in between. Based mostly purely on a compass and map. No GPS, no apps. All whereas traversing a few of the most unforgiving terrain within the western United States.
I went to see the 2025 Rebelle Rally launch to seek out out what goes on behind the scenes to make this competitors occur. The logistics are unfathomable. Except your title is Emily Miller. She has a agency grip on it and she or he’s the one who began the Rebelle 10 years in the past. She’s the one who has assembled a group to determine all of it out. Emily juggles a thousand various things to make this competitors one of many best rallies on the planet.
“We’ve discovered the best folks,” Miller instructed me. “They got here simply on the proper time and precisely after they have been wanted. Most of us have been right here since this began 10 years in the past.”
This 12 months’s Rebelle began on Mammoth Mountain in California after which went into the Nevada desert, turning south. It is over 2,500 km (1,553 miles) of don’t-turn-there-or-you’ll-get-stuck driving as groups compete for factors. The factors come from hitting checkpoints: some with flags, some with small markers, and a few with nothing in any respect. There are even some fakes simply to play thoughts video games with opponents.
Over the eight-day competitors, Rebelle groups climb and descend dunes, mountains, scrubland, rocks, and dry lakes, all whereas plotting their route with simply map and compass, utilizing navigation strategies that haven’t modified a lot since horse and wagon have been the quickest modes of transport. The rally, which is a girls’s-only competitors, attracts producers and independents in massive numbers. This 12 months, 67 groups of two took the sector, most in unmodified automobiles.
Aaron Turpen / New Atlas
Ford Broncos, Jeeps, and Land Rover fashions have been the most typical, however a smattering of Honda, Subaru, and different makes have been additionally current. The competitors has three classes, with two four-wheel drive and one all-wheel drive set. The 4WD units are divided by group expertise and previous occasion scoring, with these with a stronger historical past within the Rebelle getting the more durable checkpoints of the 2.
Behind the scenes, although, expertise is all over the place. Whereas opponents are on the market with pencils and paper maps, these placing on the rally are behind pc screens and using satellites and superior communications. It’s finest pictured as a movie-style army discipline tent with screens and digital maps and folks calling out random-sounding numbers to at least one one other. Besides this is not Hollywood.
“We had to determine how you can rating it,” Miller stated. “We could not do it manually. We needed to make it possible for there was not a human bias that may impression the rating.” This ultimately led to sponsorship from Iridium, whose satellites and communications are key to the rally’s scoring and monitoring.
Iridium’s group confirmed me how this works. Monitoring occurs on a number of ranges, with redundancy. Every automobile has two methods to be tracked and are pinged roughly each two minutes to get location readings. That is primarily for security and is passive from the opponents’ perspective. Every group additionally has a satellite tv for pc cellphone for emergency use to name the Rebelle organizers. Utilizing these two issues permits emergency response to pinpoint the automobile’s location and ship responders instantly. This could vary from medical to mechanical. These GPS locators ship three to 4 thousand knowledge factors day by day through the competitors. In line with Iridium, the Rebelle makes use of extra sorts of satellite tv for pc tools than even the U.S. army.
Opponents use hand-held monitoring units to ship in checkpoints. When the group thinks it’s on the best checkpoint, they click on a button on their satellite tv for pc communicator. It instantly pinpoints their precise coordinates and sends that to the scoring system. The group receives a notification on the gadget that their transmission was acquired after which continues on. The entire course of takes seconds.
Paolo Baraldi / Rebelle Rally
The mapping knowledge from group check-ins is collated in a database and scored primarily based on how near the precise checkpoint the group was. The nearer the check-in to the precise GPS coordinates, the upper the rating. Some checkpoints, normally those with massive inexperienced flags, are straightforward to seek out and may embrace info for the groups concerning issues to search for on the upcoming portion of the course – similar to adjustments in terrain because of climate.
Programs are completely different annually, so though the Rebelle Rally is usually in the identical areas of California and Nevada, the place opponents go just isn’t repetitive. That is because of the oddly map-focused mind after all director Jimmy Lewis, affectionately referred to as the JPS or Jimmy Positioning System. He designs the course annually utilizing an uncanny skill to recall each observe and hidden route throughout California and Nevada. Miller works with him to refine the routes, inserting checkpoints which are each truthful and fiendish.
“A few of them are straightforward as a result of they must be,” Miller stated, pointing to a close-by inexperienced flag. “These are normally inexperienced ones. However generally, these inexperienced flags, like this one aren’t actually checkpoints. If the groups are paying consideration, they’ll know that and maintain driving. In the event that they’re lazy, although, they may click on on this and obtain a damaging rating. The actual one is over there,” she says pointing to a rock with only a tip of a inexperienced flag exhibiting over it.
Blue checkpoints are more durable to seek out, however are nonetheless marked. They’ve small blue stakes within the floor the place they’re positioned. Most aren’t seen till the opponents are very shut. After which there are the Black Diamond checkpoints. These don’t have anything marking them or indicating their existence. They exist purely on the maps of the opponents, who acquired coordinates for them and should depend on their expertise to seek out them. These Black Diamond spots are value plenty of factors, however take essentially the most time to find.
“This competitors is usually about time administration,” stated Becky Brophy of Toyota, who has competed within the Rebelle and was there this 12 months as assist. “There are solely so many hours within the day to finish your run. More often than not on the market [for the teams] is spent determining how a lot time they’ve and whether or not it’s value making an attempt to get these few further factors and run the chance of coming in late.”
Groups launch within the mornings primarily based on their scores the day earlier than. Increased scores imply an earlier begin, which suggests a better likelihood of a better rating once more. A later return time means a decrease rating for the ultimate checkpoint. Most days encompass round 150 miles (241 km) of roads and trails. Usually at speeds of lower than 13 mph (20 km/h). Toyota, one of many extra lively producers sponsoring groups this 12 months, contains its personal groups that encompass engineers and race group members who mix to make “dream groups” within the rally. Brophy was a kind of. Groups this 12 months included automobiles just like the 4Runner, Sequoia, and extra.
Aaron Turpen / New Atlas
Micaela (Mica) Rionda, of Toyota’s Group KaiZen, summed up the explanation the producer sponsors so closely within the occasion: “I am an government at Toyota and we have been advocating for our girls to affix this exercise as a leadership-building exercise. And personally, I’ve seen the ladies come again [from the Rebelle], and they’re extra assured, they’re extra articulate. They can categorical their work-related considerations and displays in a extra assured method after getting back from an occasion like this.”
This sentiment was echoed by different producers on the occasion, like Ineos, Jeep, and Ford.
One of many Ford groups was of their fourth 12 months collectively as a Rebelle duo and their second 12 months as a Ford-sponsored group. Karisa Haydon and Trista Smith, collectively often known as Group Velocity, entered their first 12 months of the Rebelle in Karisa’s Ford Bronco Sport. After being named Rookies of the 12 months, the group returned for one more go. Then Ford approached a few sponsorship and shifting them into the 4×4 class. The group agreed. On this 2025 Rebelle Rally, they have been in a Ford Ranger Raptor.
“The course is way … it is gnarlier when you’re within the 4×4 class,” stated Haydon. “So I bear in mind seeing these ridge traces and issues that we did not should go to.”
Aaron Turpen / New Atlas
A lot of the Rebelle competitors boils all the way down to the group, not the automobile. I requested a number of groups concerning the relationship within the cab and that eight grueling days of possibly getting on one another’s nerves.
“So so far as, like, getting on one another’s nerves,” Smith stated, “there’s probably not.. there’s by no means been a problem, which is sweet. I believe that is why we’re nonetheless so robust 4 years in a row.”
Hayden agreed. “You recognize, after we get the prospect to speak to rookie groups or people who find themselves serious about this, and we’re like, oh, your group choice is so vital. Your automobile’s possible going to be high quality and make it. It is possible not your automobile that is going to be problematic. It is most certainly the connection within the automotive that is going to be problematic.”
Manufacturing facility groups additionally get the prospect to see the automobiles up shut and private in a much less managed setting. “As an engineer, generally you get within the previous automobile, and also you’re trying on the format and possibly making proposals for the subsequent one,” stated Rionda. “However once more, you are in it for a couple of hours, possibly. You drive it round a take a look at observe someplace. It is all the time very managed, as a result of that is the way you take a look at, proper? However this setting, you don’t have any concept what you are going to run into. So the outcomes of how the automobile performs in these unknown conditions, I believe, is a extremely distinctive expertise. It is nice that these engineers are capable of clarify” issues not seen on a shorter drive.
Aaron Turpen / New Atlas
Behind the scenes, organized chaos is the norm on the Rebelle Rally. Whereas the opponents are pitching tents, mapping, and checking gear, group members for the Rebelle are cooking meals, organising and tearing down base camps, and driving a semi-truck-load of water. Each night, after the Rebelles enter camp for the night time, technicians and coordinators are analyzing knowledge and verifying scores. Throughout dinner, opponents eagerly await the rating postings to see the place they’ll be beginning the subsequent day. And plenty of unpack their telephones which have been locked away all day to examine messages and ship “Did properly at this time!” messages to household.
All through dinner, the time period “badass” was used continually to explain individuals and organizers. It’s mainly everybody concerned’s nickname. And it matches. That is particularly obvious within the mornings when groups obtain their checkpoint coordinates and start mapping.
As navigators pore over maps and plot factors, drivers tear down tents and pack their automobiles. Many of the modifications made to automobiles, Brophy instructed me, heart on storage. Groups carry all the pieces they want, and generally camp unsupported for days.
The automobiles themselves are principally manufacturing facility inventory. Tires and security tools change, after all, however for essentially the most half, the producers and independents fielding automobiles don’t make main adjustments to them. The vast majority of opponents are impartial, fielding private automobiles and discovering their very own sponsorships. One such group is Past the Pavement, made up of Lynn Kliem and Toni Crites in a 2021 Jeep Wrangler Rubicon. Retired nurses, the group is only in it for the problem.
“Lynn and I’ve been buddies for over 30 years,” stated Crites. “We noticed the EPCOT presentation that includes the Gazelle Rally in Morocco. Lynn stated she thought that may be enjoyable. Then Google led us to the Rebelle Rally web site.”
All through the eight days, opponents are allowed to assist each other, however outsiders should stay arms off. Rebelles usually assist each other get out of sticky conditions, maintain down tents within the wind as stakes are pushed in, and so forth. Rebelle organizers and workers are solely allowed to intervene for security causes or when particularly requested. Within the latter case, that may normally price the group factors or time. Out on the course, groups are liable for tire adjustments and most different mechanical points. In contrast to speed-based competitions, nevertheless, most flat tires or damaged tools within the Rebelle Rally are because of environmental hazards relatively than harsh punishment.
“For many Rebelles,” Miller stated, “their shovels are their most-used device whereas they’re on the market.”
Aaron Turpen / New Atlas
So the place’s the pace within the Rebelle? It’s all within the brains of its individuals. The ladies who compete on this rally should make speedy choices, counting on their expertise, and be assured of their decisions as soon as made. Miller stated that it’s straightforward to second-guess a checkpoint’s location when you’re overthinking. “The very best opponents are assured,” she says. “They don’t query whether or not their plot factors are correct. They know they’re.”
That’s how Nena Barlow and Teralin Petereit (title picture) as soon as once more took first place this 12 months. And why Haydon and Smith took second. Many of the high 10 Rebelle Rally scores for 2025 have been in unmodified automobiles from the Inventory class. The Rebelle had an entire roster of badasses.

