We like to say communication is a defining talent of nice management.
Phrases like radical candour, transparency and stakeholder alignment have discovered their approach into virtually each senior job description and LinkedIn commentary about what it means to be a ‘true chief’.
In startups particularly, tradition is usually framed as a aggressive benefit – and leaders are advised that tradition lives or dies by how they impart.
And but ladies – who disproportionately carry the communication and emotional labour inside organisations – hardly ever transfer into the highest jobs.
Reality behind the stats
The ninth annual Chief Government Girls Senior Government Census discovered that round nine out of 10 CEO positions in Australia are nonetheless held by males.
On the identical time, ladies are much more more likely to occupy roles the place facilitation, alignment and relational intelligence are central to the work. A 2022 AHRI survey discovered that girls account for 84 per cent of HR practitioner roles, and alter and communication features are additionally predominantly feminine.
So is that this actually about innate potential? Are ladies merely higher communicators? Or have we constructed workplaces the place communication is feminised, anticipated and undervalued – whereas different traits are elevated as management materials?
I don’t assume that is merely about pure wiring.
Within the organisations I work with, I see a well-recognized, plain sample: from day certainly one of their careers, ladies are extra typically relied upon for his or her empathy and take care of crew dynamics.
They rapidly turn out to be the individuals each women and men flip to when communication begins to fracture, stepping in and holding issues collectively.
And but, carrying the emotional load isn’t what earns affect or decision-making energy in enterprise. It’s no shock then that girls are overrepresented in people-focused roles and underrepresented in government positions.
So whereas we are saying communication is a trademark of nice management, in follow, management remains to be measured via business efficiency, technical authority and public profile.
In high-growth startups particularly, those that management income and steer product path are those who advance.
When energy is measured this manner, communication is usually handled as a “nice-to-have.”
For this reason I reject the label of communication as a “gentle talent.” That time period reinforces the concept that communication is merely supportive moderately than strategic. In actuality, a frontrunner’s communication fashion can decide whether or not groups maintain collectively below stress – and the way properly they carry out.
Historical past presents a current instance.
Look to New Zealand
Former New Zealand Prime Minister Jacinda Ardern turned globally recognised for main with empathy and readability throughout moments of nationwide disaster. These qualities steadied public sentiment and unified communities.
But her management fashion was typically contrasted with extra conventional, hard-edged fashions of authority, as if empathy and power sit at reverse ends of the spectrum.
They don’t.
Whereas the stakes are completely different, startups additionally rely upon leaders who can talk clearly in occasions of uncertainty. Progress, restructuring, funding rounds and fast change check a frontrunner’s potential to keep up belief and alignment. In these environments, communication determines whether or not technique interprets into motion or stalls in confusion.
Rewarding those that ship
That’s why, this Worldwide Girls’s Day, the theme of ‘Steadiness the Scales’ ought to push us to ask greater than who sits within the prime job. It ought to push us to rethink how we outline management within the first place.
If communication actually drives efficiency, it belongs on the centre of management. Meaning embedding communication functionality into promotion standards. It additionally means valuing – and making seen – the leaders who create readability and construct cohesion throughout groups, understanding that progress relies on it.
We already say communication defines nice management. The actual query is whether or not our enterprise constructions and promotion choices mirror it.
Every management appointment indicators what’s rewarded and who will rise. Over time, these indicators accumulate.
Now it’s over to you: What sign are you sending about what nice management seems like in your corporation?

