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    Home»Tech Analysis»Why the iRobot Bankruptcy Didn’t Surprise Ex-CEO
    Tech Analysis

    Why the iRobot Bankruptcy Didn’t Surprise Ex-CEO

    Editor Times FeaturedBy Editor Times FeaturedDecember 16, 2025No Comments6 Mins Read
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    On Sunday night, legendary robotics firm iRobot, producer of the Roomba robotic vacuum, filed for bankruptcy. The corporate might be handing over all of its property to its Chinese language manufacturing companion, Picea. In line with iRobot’s press launch, “this settlement represents a crucial step towards strengthening iRobot’s monetary basis and positioning the Firm for long-term development and innovation,” which sounds just like the kind of factor that you just put in a press launch if you’re making an attempt your greatest to place a constructive spin on actually, actually unhealthy information.

    This entire state of affairs began again in August of 2022, when iRobot announced a US $1.7 billion acquisition by Amazon. Amazon’s curiosity was apparent—some questionable hardware decisions had left the corporate struggling to enter the house robotics market. And iRobot was at a degree the place it wanted a brand new technique to preserve forward of decrease value (and more and more revolutionary) home robots from China.

    Some people had been skeptical of this acquisition, and admittedly, I was one of them. My major fear was that iRobot would get swallowed up and successfully stop to exist, which tends to occur with acquisitions like these, however regulators within the United States had rather more pointed issues: Particularly, that Amazon would leverage its marketplace power to restrict competition. The European Commission expressed similar objections.

    By late January 2024, the deal had fallen through, iRobot laid off a 3rd of its workers, suspended analysis and growth, and CEO and co-founder Colin Angle left the corporate. Since then, iRobot has appeared resigned to its destiny, coasting alongside on a number of lackluster product bulletins and never a lot else, and so Sunday’s announcement of bankruptcy was a shock to nobody—maybe least of all to Angle.

    iRobot’s Chapter and Amazon Deal Collapse

    “iRobot’s chapter submitting was actually only a public-facing final result of the tragedy that occurred a yr and a half in the past,” Angle informed IEEE Spectrum on Monday. “Right now sucks, however I’ve already mourned. I mourned when the take care of Amazon bought blocked for all of the fallacious causes.” Angle factors out that by the early 2020s, iRobot was now not monopolizing the robotic vacuum market. This was very true in Europe, the place iRobot’s market share was 12 % and reducing. However from Angle’s perspective, regulators had been extra targeted on making a degree about big tech than they had been in regards to the precise deserves and dangers of the merger.

    Co-founder Colin Angle says that iRobot’s chapter submitting was unsurprising after a failed acquisition by Amazon a yr and a half in the past.Charles Krupa/AP

    “We had been roadkilled in a bigger agenda,” Angle says. “And this sort of regulation is extremely damaging to the innovation financial system. The entire idea of beginning a tech firm and having it acquired by an even bigger tech firm is way and away the commonest constructive final result. For that to be taken away is just not an excellent factor.” And for iRobot, it was deadly.

    A common criticism of iRobot even earlier than the tried Amazon merger is that the corporate was merely being out-innovated within the robotic vacuum house, and Angle doesn’t essentially disagree. “By 2020, China had develop into the most important market on the earth for robot vacuums, and Chinese language robotics companies with authorities help had been investing two or 3 times as a lot as iRobot was in R&D. We merely didn’t have the capital to maneuver as shortly as we needed to. To ensure that iRobot to proceed to innovate and lead the trade, we wanted to take action as half of a bigger entity, and Amazon was very aligned with our imaginative and prescient for the house.”

    This example is just not distinctive to iRobot, and there’s significant concern in robotics about how firms can successfully compete towards the large benefit that China has within the manufacturing of low-cost {hardware}. In some sense, what occurred to iRobot is an early symptom of what Angle (and others) see as a basic drawback with robotics in the USA: lack of presidency help. In China, long-term government support for robotics and embodied AI (within the type of each coverage and direct funding) will be discovered throughout trade and academia, one thing that neither the USA nor the European Union has been in a position to match. “Robotics is in a worldwide competitors towards some very fearsome rivals,” Angle says. “We’ve got to determine whether or not we need to help our innovation financial system. And if the reply isn’t any, then the innovation financial system goes elsewhere.”

    The consequence of firms like iRobot dropping this competitors will be extra than simply chapter. In iRobot’s case, a Chinese language firm now owns iRobot’s intellectual property and app infrastructure, which supplies it entry to information from hundreds of thousands of extremely sensorized autonomous mobile robots in properties internationally. I requested Angle whether or not or not Roomba homeowners needs to be involved about this. “After I was working the corporate, we talked so much about this, and put a whole lot of effort into privateness and safety,” he says. “This was basic to Roomba’s design. Now, I can’t converse to what they’ll prioritize.”

    Whereas Angle has moved on from iRobot, and has since co-founded a more-mysterious-than-we’d-like firm known as Familiar Machines and Magic, he nonetheless feels strongly that what has occurred to iRobot needs to be a warning to each robotics firms and policymakers. “Make no mistake: China is nice at robots. So we have to play this tough. There’s so much to be taught from what we did at iRobot, and a whole lot of methods to do it higher.”

    On a private word, I’m selecting to recollect the iRobot that was—not simply the corporate that that built a robot vacuum out of nothing and conquered the world with it for almost 20 years, but additionally the corporate that constructed the PackBot to save lots of lives, in addition to all of these other crazy robots. I’m unsure there’s ever been an organization fairly like iRobot, and there might by no means be once more. Will probably be missed.

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