Modelia, a Madrid-based platform for producing and managing visible belongings utilizing AI for the style {industry}, has closed a €1.03 million ($1.2 million) Seed spherical to develop its know-how and develop throughout Europe and the U.S.
The spherical was led by Subsequent Tier, a Spanish fund specialising completely in AI startups, and contains participation from Speedy Scale (United States) and Archipelago Subsequent (Spain), current buyers who’re collaborating once more on this spherical.
“We live in a type of moments when a complete {industry} is altering its language. Synthetic intelligence has made the flexibility to generate a picture accessible to anybody, however producing style imagery at an industrial scale – true to the garment, true to the model, subject after subject, assortment after assortment – stays a craft,” says Iván Rodríguez, CEO and co-founder of Modelia.
“Small manufacturers can not operationalise AI on their very own, and enormous ones can not achieve this with out governance or workflows. Modelia is the infrastructure that bridges that hole. Our purpose is to construct the usual upon which style imagery can be produced for the subsequent ten years,” provides Iván.
Modelia was based in 2024 by Iván Rodríguez (CEO, a third-time serial entrepreneur and member of the Endeavor community since 2015) and René Haas (CTO, PhD in generative AI and laptop imaginative and prescient).
A visible marketing campaign that historically required weeks of manufacturing, mannequin coordination, pictures, modifying, and adaptation by channel can now allegedly be produced in hours, sustaining model consistency throughout collections, geographies, and business codecs.
Right this moment’s funding comes after a interval of sustained month-to-month gross sales development of 15%. Within the final six months, the platform has reportedly processed greater than 300,000 SKUs and is working with manufacturers from 26 nations.
Modelia is working with manufacturers akin to Desigual, AWWG, and Fútbol Emotion to generate and adapt product visuals for various business channels – aiming to scale back manufacturing occasions and increasing the amount of visible belongings they’ll generate per assortment. It was an official accomplice of Mercedes-Benz Style Week Madrid for its March 2026 version and can return in September for its fortieth anniversary.
“What satisfied us about Modelia was discovering a crew that mixes top-tier technical execution with a deep understanding of the sector they serve. In utilized AI, each advance in giant fashions doesn’t slender the house for vertical startups – it expands it. The aggressive moat is not within the mannequin; it’s within the utility layer, in industry-specific workflows, and within the person expertise.
“Modelia understood earlier than anybody else that style manufacturers don’t wish to select between AI fashions – they need manufacturing outcomes. We see Iván and René, together with their crew, because the pure candidates to steer this vertical globally,” explains Patricia Pastor, founder and Basic Associate at Subsequent Tier.
Modelia says they are going to allocate the brand new funding to finish its enterprise platform layer, with new capabilities for consistency, type management, enterprise guidelines, approval workflows, cross-team collaboration, and APIs to combine into the e-commerce processes of main manufacturers.
The corporate may even strengthen its business growth in Europe and america, its two most important markets, with a give attention to enterprise accounts within the style sector. The USA accounts for 44% of its international gross sales and Europe for 27%, with extra presence in Asia and different markets.
In parallel, Modelia has begun the certification course of with the Coalition for Content material Provenance and Authenticity (C2PA) with the purpose of changing into the primary visible era firm within the style sector to acquire this normal.
“We’re in a interval of speedy development for the ecosystem: every new era of general-purpose fashions reduces prices and latency, and unlocks enterprise use circumstances that, till only a few months in the past, weren’t viable on account of ROI considerations. On this context, worth is shifting towards the orchestration and utility layer: deciding which mannequin solves every process, integrating it into real-world workflows, and guaranteeing model constancy at scale. That is exactly the place Modelia is available in,” says Iván.
The platform has additionally made the leap into the tutorial sphere: IED Milano has included Modelia into its second-year Style Design programme, integrating it into the workflow of future designers alongside ideation instruments akin to ChatGPT and Gemini.
“We’re conscious of the place we stand: a younger firm in a class that’s nonetheless being outlined. Each advance in giant language fashions makes us stronger, not weaker, as a result of our job is to not compete with them however to show them into dependable industrial manufacturing for a model. Now we have the proper crew, know-how, shoppers, and buyers to aspire to steer this class globally,” provides Iván.
