After spending 18 weeks on crutches, Murphy launched Saltè Swimwear to create energetic swimwear designed for browsing, swimming and sport.
As a young person who loves spending time on the seashore and having fun with her personal energetic way of life, Ellie Murphy discovered herself wanting swimwear that might each sustain along with her and look modern.
Annoyed by the shortage of choices for teenage women that mixed performance, confidence and elegance on the identical time, Murphy got down to create her personal answer and launched Saltè Swimwear in February 2026.
The brand affords reversible energetic swimwear designed to transition seamlessly from the seashore to sport, in addition to feel and appear flattering.
The label is already making waves within the Australian trend business, with Murphy confirming she has already bought 65% of her first assortment since launching.
The teenage founder began the model when she was on crutches for 18 weeks on account of a critical leg damage. Throughout her restoration interval she nonetheless needed to remain linked to her sports activities.
“I felt actually disconnected to the sports activities I do, which is gymnastics and surf life saving, and due to this I needed to remain in contact with these two sports activities,” she says.
“I couldn’t discover something hat would work for being within the gymnasium and being within the water, so I made a decision to create [Saltè Swimwear].”
Over the previous few months, Murphy has developed the designs and patterns herself for the model on Canva and Procreate, earlier than placing it on a mannequin in Adobe Illustrator so she will be able to see the product on somebody.
She has labored with producers, constructed the model identification, launched social media and began making a group.
Murphy’s largest purpose for the enterprise is to someday be a sponsor of Surf Life Saving Australia. She additionally desires Saltè Swimwear to be well-known and cherished by a lot of women within the energetic group.
A day within the lifetime of a teenage entrepreneur
At present, Murphy spends 15 hours every week engaged on the model, alongside her research and sporting commitments.
“A typical day for me is I’m going to coaching at 5am after which I’m going to highschool. I typically do some enterprise work within the automobile on the way in which to highschool, as a result of I don’t get to within the morning,” she mentioned.
“I then come house from college and return to coaching, after which come house from coaching, do my homework, after which do some extra enterprise work.”
When requested how she juggles every part, Murphy says she could be very organised.
“[I] plan my social content material on the weekends, after which I attempt to schedule them for the week to put up concurrently,” she mentioned.
“I additionally attempt to get all my research carried out on the weekend, and I’ve a guidelines that I work by way of.”
Murphy believes Saltè Swimwear represents a brand new era of younger girls entrepreneurs who’re creating merchandise from actual expertise and fixing issues they personally perceive.
For now, Murphy says she’s going to proceed working to develop Saltè Swimwear to make it larger and higher. She additionally desires to probably department out into completely different sections, comparable to menswear.
“I’m popping out with some board shorts quickly, as they’ve been extremely requested,” she mentioned.
For Murphy the most important lesson from her journey as far as a teenage founder is simply to get began.
“I might say that you just’re by no means too younger to begin, and in case you wait till you’re feeling prepared to begin, you then’re by no means going to begin. You simply must get on with the method and see the way it seems.”
