Stockholm-based expertise firm Studio555 has raised €4 million in Seed funding to launch a playable app that merges inside design with gaming, allegedly creating a wholly new inventive class.
The spherical was co-led by HOF Capital, a US-based fund, and Failup Ventures, a VC agency with workplaces in New York and Helsinki. The funding spherical additionally contains participation from gaming trade figurres Timo Soininen (Co-founder of Small Big Video games), Mikko Kodisoja (Co-founder of Supercell), and Riccardo Zacconi (Co-founder of King).
Joel Roos, Co-founder and CEO of Studio555, mentioned: “At Studio555, we’re reimagining inside design as one thing anybody can discover: open-ended, playful, and private. We’re constructing an expertise we at all times wished existed: an area the place creativity is hands-on, social, and free from inflexible guidelines. This funding is a serious step ahead in setting a wholly new class for inventive expression.”
Studio555 was based in 2023 by a Swedish-Finnish group on the intersection of gaming and design. The founding group contains Joel Roos (CEO), a serial entrepreneur with over 15 years of expertise within the interiors and design trade, alongside Stina Larsson (CTO) and Axel Ullberger (CPO), former leads at King who reportedly performed a key position within the world success of Sweet Crush Saga.
The group brings collectively expertise from corporations like King, EA, and Rovio, in addition to from main Nordic design studios – combining experience in UX, recreation improvement, and design.
Stina Larsson, Co-founder and CTO, mentioned: “We all know what it takes to construct and scale for thousands and thousands and thousands and thousands of gamers. Now we’re making use of that very same strong engineering mindset – real-time monitoring, dwell insights, and choices backed by information – to ship a high-performance inventive platform that by no means compromises on velocity or stability.”
The incoming app introduces a simplified and visually immersive atmosphere the place customers can intuitively create, discover, and personalise inside areas – no technical experience or prior gaming expertise is required. The result’s a platform that goals to decrease the obstacles to entry, fosters creativity, and opens up inside design to thoroughly new audiences, from inside fans to informal players.
Axel Ullberger, Co-founder and CPO, mentioned: “We’ve introduced collectively prime expertise from tech, gaming, and UX to reimagine the design expertise from the bottom up. We’re bringing the magic of gaming into an area that’s by no means actually felt playful earlier than. Our purpose is to completely reimagine what an app for inside lovers will be.”
The playable app for inside design is ready to launch in 2026.
Timo Soininen, Investor and Co-founder of Small Big Video games, added: “Studio555 brings collectively top-tier gaming expertise and design imaginative and prescient. This group has constructed world hits earlier than, and now they’re making use of that have to one thing fully recent – suppose Pinterest in 3D meets TikTok, however for interiors. I’m honored to help Joel and this group with their uncommon mixture of creativity, technical competence, and give attention to execution.”
Riccardo Zacconi, Investor and Co-founder of King, concluded: “I’ve at all times believed in investing in individuals first. I’m actually excited to be a part of this new enterprise alongside a group I’ve labored with earlier than and deeply respect and love.“
