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    Home»News»Sports company Better Collective launches AI-powered auto-built bet tool ‘Playbook’
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    Sports company Better Collective launches AI-powered auto-built bet tool ‘Playbook’

    Editor Times FeaturedBy Editor Times FeaturedSeptember 16, 2025No Comments2 Mins Read
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    The digital sports activities media group Higher Collective has launched ‘Playbook,’ which it describes as an AI-powered betting resolution that can change how followers place bets.

    The launch comes after the corporate issued a press launch in February, which shared particulars of a pilot-like program run in New Orleans. The pilot program has now been scaled into the complete product.

    “At its core, Playbook is constructed to make betting seamless and extra participating for followers. Playbook enhances the person expertise by delivering an actionable hyperlink – utilising guess slip picture recognition constructed on AI and good deeplinks – from betting content material and suggestions that opens straight right into a sportsbook app or web site with the guess pre-loaded,” the corporate explains.

    In a how-to video, the Playbook replies to folks on the X platform (previously Twitter) with pre-built guess slips. It reveals the official account sharing a parlay after which suggests folks can reply to the put up with their sportsbook of selection.

    From there, Playbook is meant to rely in seconds with an auto-built guess slip. Six sportsbooks are at the moment suitable with the platform.

    Playbook launches forward of NFL season, with extra markets within the pipeline

    The video ends with the next assertion: “Handbook bets are lifeless, auto-built slips are the long run.”

    Jesper Søgaard, Co-Founder and CEO of Higher Collective, mentioned: “Playbook displays our ambition to steer in delivering distinctive, and fascinating sports activities betting experiences for sports activities followers and bettors whereas driving sturdy retention worth for our companions.

    “This positions Higher Collective uniquely throughout the world sports activities betting ecosystem, the place sports activities followers wager greater than 1.5 trillion EUR yearly.”

    The gambling-related instrument has launched forward of the NFL season, however Higher Collective states that further key markets are within the pipeline. The corporate additionally plans to construct out a broader AI suite of instruments and betting assistants.

    Featured Picture: Screenshot by way of The Motion Community/Playbook YouTube video

    The put up Sports company Better Collective launches AI-powered auto-built bet tool ‘Playbook’ appeared first on ReadWrite.



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