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    Home»Tech Analysis»Snapchat to start charging users for Memories storage
    Tech Analysis

    Snapchat to start charging users for Memories storage

    Editor Times FeaturedBy Editor Times FeaturedOctober 1, 2025No Comments3 Mins Read
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    Liv McMahonKnow-how reporter

    Getty Images Snapchat yellow and white "ghost" logo is displayed on a black smartphone screen, with blurred images of people's faces in the background.Getty Pictures

    Snapchat has introduced it is going to begin charging for storing images and movies – prompting a backlash from customers who’ve constructed up a big archive of previous posts.

    The favored messaging app has allowed customers to save lots of and retailer beforehand posted content material in its Reminiscences characteristic because it was launched in 2016.

    Nevertheless it says folks with greater than 5 gigabytes (GB) price of Reminiscences will now must pay to maintain them obtainable.

    The app’s mother or father firm Snap declined to inform BBC Information how a lot the storage plans would price UK customers, saying solely the change can be made as a part of a “gradual international rollout”.

    Customers on social media have reacted with dismay, accusing the corporate of being grasping.

    Snap has acknowledged it is “by no means straightforward to transition from receiving a service free of charge to paying for it” – however steered it’s “price the associated fee” for customers.

    “These modifications will permit us to proceed to spend money on making Reminiscences higher for our complete neighborhood,” it said in a blog post saying the transfer.

    It mentioned a couple of trillion Reminiscences had been saved by customers since being launched almost a decade in the past.

    The characteristic permits customers to save lots of images and movies shared initially for twenty-four hours or much less on the platform, with customers prompted to re-post them as a reminiscence or “throwback” at a later date.

    Customers with greater than 5GB of saved Reminiscences can be prompted to improve to a 100GB storage plan, beneath the modifications.

    Elevated ranges of storage can be obtainable to customers paying for costlier Snapchat+ and Snapchat Premium subscriptions.

    The corporate says it is going to present 12 months of short-term storage for these exceeding the restrict, and customers can obtain saved content material to their machine.

    An organization spokesperson told tech publication TechCrunch its preliminary 100GB storage plan can be priced at $1.99 (£1.48) monthly, with 250GB included within the $3.99 (£2.96) price of a Snapchat+ subscription.

    ‘Inevitable change’

    Snap mentioned in its weblog put up that its rollout of storage plans wouldn’t have an effect on “the overwhelming majority of Snapchatters”, whom it mentioned had lower than 5GB of Reminiscences.

    However the transfer has been criticised by some on social media, with customers sharing messages despatched by the platform telling them they should pay for storage to maintain their images and movies.

    Some say they’ve used Snap’s beforehand free storage over a few years that means they’ve significantly greater than 5GB of knowledge saved on the platform – so at the moment are dealing with massive payments.

    Others say being compelled to decide on between paying a subscription or dropping their Reminiscences is “unfair” and “grasping” on the a part of Snap.

    Snap said in April that Snapchat had surpassed 900 million month-to-month energetic customers – whereas rivals corresponding to Instagram and TikTok boast billions respectively.

    Drew Benvie, founder and chief government of social media consultancy Battenhall, believes that finally all social media platforms will cost for storage.

    “The highway to paying for storage on social media is inevitable,” he informed BBC Information.

    “In an period the place we put up much less, however save extra, that is an evolution of messaging and social media platforms.”

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