PrizePicks has locked in a multi-year settlement with the NBA, giving the Atlanta-based firm official designation as a Each day Fantasy Sports activities Accomplice and basically widening the way it can use league branding.
The deal, revealed Tuesday (April 7), clears the best way for PrizePicks to include NBA mental property into each its paid each day fantasy contests and its free-to-play video games. This stretches throughout its app, web site, and different accepted digital platforms, the place the corporate plans to roll out new fan-focused options and content material tied to the league.
HEADED TO THE BIG LEAGUES
Excited to announce we're now an official companion of the @NBA
Lock in. We're simply getting began
pic.twitter.com/a86t6LbGGJ
— PrizePicks (@PrizePicks) April 7, 2026
As a part of the settlement, PrizePicks also can faucet into NBA League, staff, and occasion marks for accepted campaigns. This consists of joint promotional efforts and visibility throughout NBA media and digital channels, giving the corporate a bigger stage to achieve basketball followers.
Via a separate settlement, the Nationwide Basketball Gamers Affiliation will permit PrizePicks to characteristic the likeness of a number of NBA gamers in its advertising and content material.
How the NBA PrizePicks partnership extends the corporate’s attain
PrizePicks is positioning the NBA deal as a pure extension of its long-standing connection to basketball, which it says has at all times been central to its platform.
“This partnership with the NBA marks an essential milestone for PrizePicks as we proceed to develop alongside one of the crucial iconic leagues in sports activities,” stated Mike Ybarra, CEO at PrizePicks. “Basketball has at all times been on the coronary heart of our model, and this collaboration displays our deep roots within the recreation.
“Our focus has at all times been on delivering enjoyable and accountable experiences, and dealing with the NBA permits us to convey that dedication to followers via modern integrations that improve how they have interaction with the sport.”
The NBA, for its half, pointed to PrizePicks’ speedy rise within the fantasy house as a key cause for teaming up.
“PrizePicks has established itself as a pacesetter in each day fantasy sports activities via innovation and a powerful concentrate on the fan,” stated Eric Rimsky, Head of Home Fantasy, NBA. “We’re excited to collaborate with PrizePicks to boost the NBA fan expertise by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and fascinating methods for followers to attach with the sport.”
Other than the transfer, the corporate not too long ago secured a fantasy sports operating license in New York, opening entry to one of many largest regulated markets in america. It has additionally been constructing out its product ecosystem, together with the launch of “The Feed,” a social-style characteristic designed to mix content material, stats, and gameplay right into a single in-app expertise.
Past sports activities, PrizePicks has experimented with new codecs via a collaboration with prediction market platform Polymarket.
The corporate stated KLUTCH Sports activities Group helped dealer the NBA settlement. On the identical time, PrizePicks is constant to emphasize compliance, stating that it earned iCAP accreditation from the Nationwide Council on Downside Playing in 2025, which it says makes it the one fantasy operator with that certification.
Featured picture: PrizePicks / NBA by way of press launch
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