PrizePicks, the every day fantasy sports activities web site, is launching a brand new slate of options for its app. The corporate says that it’ll “evolve how followers have interaction” with the neighborhood, associates, and “celebrities,” all whereas watching sports activities. It’ll take the type of “The Feed,” a tackle the standard social media feeds that gives strategies of speaking with others on the app.
The elevator pitch is to carry “debates out of the group chat.” PrizePicks might be following ways that different social media, gaming, and app-based firms are following to attempt to enhance engagement with the app to drive new enterprise. If customers keep on with the app by integrating social tech, it might push them to pay for sure options on the app.
This might be joined by participant profiles, which the corporate unveiled not too long ago. It reveals lifetime stats, and others can now discover customers by way of the app. The Feed will then carry these to the eye of customers who then observe these profiles.
Share Lineups with associates or to socials from the feed
pic.twitter.com/cMmSDpnxJF
— PrizePicks (@PrizePicks) September 3, 2025
Because it’s a fantasy sports activities app, customers will now be capable of react or copy the lineups that their adopted accounts use. Gamers will even now be capable of share their PrizePicks lineup by way of a hyperlink, and an insistence on bringing “associates alongside for the journey.”
One of these characteristic was launched to DraftKings in the previous few years, however hasn’t been on the forefront of the app’s enterprise. The thought is identical, nevertheless, to carry the betting dialog out of different apps and into the enterprise itself.
In August, PrizePicks ran a campaign to advertise the brand new season of fantasy soccer, that includes totally different celebrities, like Druski and Marshawn Lynch. It additionally recently gained CFTC approval after lottery-led gaming leisure firm Allwyn Worldwide AG acquired a majority stake in PrizePicks, roughly 62.3%.
Featured picture: PrizePicks
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