Peacock is including an AI feather to its flock. The NBCUniversal property mentioned Friday it’ll launch a number of new options to its cell app, most notably a TikTok-like vertical video expertise narrated by an AI model of TV character Andy Cohen.
The characteristic, known as “Your Bravoverse,” will allow app customers to swipe endlessly — if they need — via a playlist of clips from their favourite Bravo exhibits, all narrated by the Cohen AI. The app can even stream dwell NBA video games in a 9:16 vertical format and introduce two new cell video games.
Peacock mentioned there will likely be a piece for vertical video on the cell app beginning this summer time, changing the present obtain button in the principle backside navigation.
The brand new Peacock options capitalize on the AI frenzy and be part of the bandwagon of cell customers who’ve develop into accustomed to the vertical, swipeable nature of consuming content material, resembling on TikTok and Instagram.
Your host, an AI Andy Cohen
Launching this summer time, Your Bravoverse will play movies in vertical format in your cellphone. The content material library will likely be comprised of Bravo exhibits previous and current, together with Vanderpump Guidelines and the Actual Housewives franchise.
AI will create playlists of clips from greater than 5,000 hours of footage throughout your complete Bravo catalog of exhibits and extract tales from these exhibits utilizing pc imaginative and prescient. The corporate says the aim is to “weave collectively advanced storylines throughout seasons and franchises that assist followers relive memorable moments or uncover new connections they could have by no means seen earlier than.”
Laptop imaginative and prescient, in live performance with generative AI, is tech that may analyze hundreds of hours of Peacock exhibits, pick key moments and create video feeds.
Matt Strauss, Chairman of NBCUniversal Media Group, known as the characteristic a “first-of-its-kind expertise” for the corporate — “pairing our deep Bravo library with agentic and gen AI to create a personalised expertise.”
The narrator for every playlist will likely be an AI avatar of Andy Cohen, host of the speak present Watch What Occurs Dwell and creator of the Actual Housewives franchise. The avatar will likely be educated to have Cohen’s “distinctive fashion and voice.”
Cohen mentioned the Bravoverse expertise will likely be “intuitive” and “interactive.”
“If there’s one factor Bravo followers love, it is being a part of the dialog,” Cohen mentioned in an announcement. “It is the perfect of AI and the perfect of Bravo, serving to followers uncover exhibits, dive deeper into their favourite moments, and join with the Bravo universe like by no means earlier than — all guided by me. Nicely, not precisely me, however a model of me!”
To create playlists, Your Bravoverse shoppers will first select their high exhibits and moments, then obtain their very own private playlist. NBCUniversal says every playlist can have greater than 600 billion doable variations. Simply as on TikTok and Instagram, Bravoverse viewers will have the ability to swipe via movies endlessly. NBCUniversal says the playlists will likely be consistently refreshed.
NBCUniversal is relying on what it calls its Bravo “loyal superfans.” The corporate mentioned Bravo viewers watch a mean of 24 hours every month, and a few folks watch as much as 75 episodes of exhibits every month.
The Your Bravoverse characteristic will likely be accessible via a devoted Vertical Video house on the app’s house web page.
Peacock launched dwell NBA video games in a vertical format throughout this yr’s All-Star Recreation.
Dwell Vertical NBA video games
It appears counterintuitive to observe a sport performed on a horizontal courtroom in a vertical format in your cellphone. Peacock really already unveiled the characteristic earlier than, in the course of the NBA All-Star Recreation on Feb. 15.
Throughout dwell NBA sport broadcasts, AI will allow Peacock app viewers to observe the principle broadcast and extra digital camera angles. This vertical video viewing possibility will reside throughout the Courtside Live characteristic, which Peacock launched in the course of the All-Star Recreation.
Peacock has proven vertical video clips for sporting occasions since early 2025 — “a primary for a streaming platform,” the corporate mentioned — for NBA, NHL and the 2026 Winter Olympics.
Peacock will launch the characteristic this spring.
New cell video games
Peacock can also be launching two new cell video games, as a part of NBCUniversal’s collaboration with Wolf Video games, announced in October — Legislation & Order: Clue Hunter and Public Eye, each mystery-solving video games. The video games are being created with Wolf Video games’ Gen-AI gaming engine and will likely be launched this spring.
Peacock mentioned it’ll even be introducing a brand new Jeopardy! mini‑sport, with day by day trivia rounds written by the Jeopardy!
group, which might be performed within the Peacock cell app.
In its 2025 fourth-quarter earnings report, Comcast — proprietor of NBCUniversal — mentioned Peacock’s paid subscribers elevated 22% yr over yr to 44 million, whereas income grew 23% to $1.6 billion.
