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    Home»Tech Analysis»New AI voice tool trained to copy British regional accents
    Tech Analysis

    New AI voice tool trained to copy British regional accents

    Editor Times FeaturedBy Editor Times FeaturedJuly 15, 2025No Comments3 Mins Read
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    A brand new AI voice-cloning instrument from a British agency claims to have the ability to reproduce a variety of UK accents extra precisely than a few of its US and Chinese language rivals.

    As a result of a lot of the information historically used to coach AI merchandise with voices comes from North American or southern English talking sources, many synthetic voices are inclined to sound related.

    To fight this, the corporate Synthesia spent a 12 months compiling its personal database of UK voices with regional accents, by way of recording individuals in studios and gathering on-line materials.

    It used these to coach a product referred to as Specific-Voice, which may clone an actual particular person’s voice or generate an artificial voice.

    These can be utilized in content material akin to coaching movies, gross sales help and shows.

    The corporate stated its clients wished extra correct regional representations.

    “Should you’re the CEO of an organization, or should you’re only a common particular person, when you’ve your likeness, you need your accent to be preserved,” stated Synthesia Head of Analysis Youssef Alami Mejjati.

    He added French-speaking clients had additionally commented that artificial French voices tended to sound French-Canadian slightly than originating from France.

    “That is simply because the businesses constructing these fashions are usually North American firms, they usually are inclined to have datasets which can be biased in the direction of the demographics that they are in,” he stated.

    The toughest accents to imitate are the least frequent, Mr Mejjati stated, as a result of there may be much less recorded materials obtainable to coach an AI mannequin.

    There are additionally studies that voice-prompted AI merchandise, akin to good audio system, usually tend to wrestle to know a variety of accents.

    Final 12 months, inner paperwork from West Midlands Police revealed worries about whether voice recognition systems would understand Brummie accents.

    In the meantime the US-based start-up Sanas is taking the other method, growing instruments for deployment in name centres which “neutralise” the accents of Indian and Filipino employees, as reported by Bloomberg in March.

    The agency says it goals to cut back “accent discrimination” skilled by employees when callers fail to know them.

    There may be concern that languages and dialects are being misplaced within the digital period.

    “Among the many over seven thousand languages that also exist immediately, nearly half are endangered based on UNESCO; a couple of third have some on-line presence; lower than 2 p.c are supported by Google Translate; and based on OpenAI’s personal testing, solely fifteen, or 0.2 p.c are supported by GPT-4 [an OpenAI model] above an 80 p.c accuracy,” writes Karen Hao within the e-book Empire of AI.

    “Language fashions are homogenising speech,” agrees AI professional Henry Ajder, who advises governments and tech companies, together with Synthesia.

    Nevertheless, the higher these merchandise turn out to be, the more practical they will even be within the arms of scammers.

    Synthesia’s product is not going to be free when it’s launched within the coming weeks, and may have guardrails round hate speech and specific materials.

    However there are already many free, open-source voice-cloning instruments that are simply accessible and fewer protected.

    Originally of July, messages generated by an AI-cloned voice impersonating US Secretary of State Marco Rubio have been reported to have been despatched to ministers.

    “The open supply panorama for voice has advanced so quickly over the past 9 to 12 months,” Mr Ajder provides.

    “And that, from a security perspective, is an actual concern.”



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