BRUM, an Italian EdTech startup innovating the driving force’s license course of and disrupting a mannequin unchanged because the Eighties – has introduced the closing of a brand new €5 million spherical to speed up its nationwide growth plan.
The spherical was led Italian Founders Fund.
“This new spherical permits us to make a decisive leap in scale,” feedback Luca Cozzarini, co-founder of BRUM. “We wish to show that even in a standard sector like driving colleges, true innovation is feasible by combining expertise, academic high quality, and native presence. We really feel a powerful accountability towards college students, households, and establishments: our objective is to supply an improved expertise to extra folks and set a brand new market commonplace.”
Throughout the European EdTech funding panorama of 2025, BRUM’s newly introduced spherical stands out as a relatively massive increase for a extremely verticalised schooling platform targeted on driver coaching and certification.
EU-Startups reporting from this era reveals sustained investor curiosity in EdTech addressing each studying supply and administrative processes at scale.
Within the UK, MyEdSpace raised €12.8 million to develop its blended live-learning platform internationally, whereas France’s Filiz secured €6 million to assist non-public colleges digitise operations throughout Europe. At earlier levels, Germany’s DigitalErleben (paddy) and Italy’s Tutornow every raised round €1 million to develop AI-supported studying and tutoring platforms, whereas Norway-based WeWillWrite collected €2 million for an AI-driven writing schooling product.
Taken collectively, these rounds characterize over €22 million in disclosed EdTech funding throughout 2025.
Towards this backdrop, BRUM’s increase locations it broadly in keeping with mid-to-upper progress rounds seen throughout European EdTech, regardless of working in a narrower, regulation-heavy phase.
Within the particular sub-sector of digital driving colleges, EU-Startups has beforehand reported just one shut Italian comparator: Guidoio, which raised €700k pre-Seed in 2024 to start digitising driving-school enrolment and concept studying.
“We’re delighted to assist BRUM as they deal with a mature market ripe for reinvention by means of a concrete and credible strategy,” provides Lorenzo Franzi of Italian Founders Fund. “The staff has demonstrated distinctive execution and a concentrate on high quality with a transparent long-term imaginative and prescient. We consider BRUM can change into the Italian benchmark for contemporary driver coaching, aligned with at present’s market expectations.”
Based in 2024, BRUM provides a platform the place college students can put together for the idea examination through a easy, personalised interface, navigate administrative enrolment effortlessly, and ebook driving classes with licensed instructors inside its community.
Based to simplify, digitise, and improve the training journey for college kids and households, BRUM combines expertise with a neighborhood presence: a proprietary app for personalised concept preparation and streamlined administrative administration, bodily driving colleges with licensed instructors, and Metropolis Managers overseeing provincial growth.
A good portion of the funding will probably be allotted to fleet growth, with all new autos geared up with AI-powered dashcams. These programs are designed to assist coaching, enhance driving evaluation, and help instructors of their each day work.
The target is to open one new driving faculty per thirty days over the following three years, constructing a capillary community able to reaching as much as 50% of Italy’s new drivers.
“After we determined to launch BRUM inside OneDay Group, we had a transparent concept: to create a participant able to changing into a nationwide chief,” provides Paolo De Nadai, President of OneDay Group. “Right now’s outcomes and this new spherical show that imaginative and prescient was right.”
The service is presently lively in 4 provinces – with 2 extra openings already scheduled. During the last six months, the BRUM app has exceeded 117k downloads, with over 450k quizzes accomplished. Examination outcomes assist the mannequin’s efficacy, with a move price roughly 8 share factors increased than the nationwide common – in response to the corporate.
BRUM explains that Italy is presently the final main European nation with out a true “digital champion” within the driving faculty sector. In France, for instance, over 50% of licenses are reportedly already obtained by means of next-generation driving colleges. BRUM goals to bridge this hole by providing versatile, personalised, and accessible pathways.
“BRUM’s progress is pushed by the individuals who train driving every single day,” concludes Luca. “Investing in instructors means investing instantly in highway security. A skilled, motivated teacher supported by the fitting instruments is the first ally in growing extra aware drivers.”
Alongside its growth, BRUM will spend money on the choice, coaching, and hiring of latest licensed instructors and academics, offering superior digital instruments, higher operational autonomy, {and professional} progress paths.
To this finish, 2026 will see the launch of the primary BRUM Academy, a mission devoted to coaching new instructors to make the occupation extra engaging and lift nationwide academic requirements.
