The Authorities of Mexico Metropolis has launched Xoli, a chatbot that can present info on companies, tourism, and cultural choices. It is out there now through WhatsApp in each English and Spanish.
The platform was designed to fulfill the demand of the hundreds of thousands of tourists anticipated to reach in the course of the 2026 FIFA World Cup. Nevertheless, the authorities guarantee that the device will stay lively as soon as the sporting occasion is over, with the intention of selling financial actions and facilitating entry to public companies within the capital.
In a press convention, Clara Brugada, head of the Mexico Metropolis authorities, acknowledged that Xoli “would be the technological instrument that can permit us to hyperlink tradition, tourism, recreation, and leisure with the inhabitants.”
Chat With Xoli
The device was developed completely by the capital’s authorities, because of the collaboration between the Digital Company for Public Innovation and the native Ministries of Tourism and Tradition.
The chatbot is already out there on cellular gadgets and can function repeatedly, seven days every week, 24 hours a day. To make use of it, simply open WhatsApp, begin a chat with the quantity 55 6565 9395, and ship the phrase “Hola.”
Xoli (pronounced sho-lee) will instantly ask if you wish to proceed in English or Spanish. After choosing the popular language, customers will be capable to entry a menu with numerous classes of knowledge, together with tradition, tourism, gastronomy, and mobility, or simply ask a query about something within the metropolis.
Within the context of the 2026 World Cup, there might be a particular part with details about the competitors, together with particular occasions, match particulars, broadcasts of video games in public locations, and ticket buy choices.
The capital’s authorities highlighted that this expertise contributes to the town’s consolidation as “a extra modern and accessible metropolis,” by dashing up entry to official info, providing well timed responses and strengthening tourism promotion methods.
Alejandra Frausto, head of Mexico Metropolis’s Ministry of Tourism, identified that shut to three,000 vacationer, leisure, and cultural actions are carried out each day within the capital. In seasons of excessive demand, this determine can enhance to five,000 occasions a day. “Translating this information into dependable and accessible info includes a terrific effort, however it’s now attainable due to this chatbot,” he says.
A Good Sport
The launch of Xoli provides to the technological efforts pushed by the federal authorities to show the upcoming World Cup into an engine of growth for commerce, sports activities, tourism, and tradition all through the nation.
Late final 12 months, Mexican president Claudia Sheinbaum presented the Mexico 2026 Social World Cup plan, which requires greater than 177 festivities and 5,000 actions linked to the match, in addition to 74 tournaments and soccer cups aimed toward college students, employees, and most people. This system additionally consists of round 1,500 actions inside the Vive Saludable (Dwell Wholesome) initiative, aimed toward selling wholesome life, in addition to the rehabilitation of 4,200 public sports activities fields and areas.
Among the many actions introduced is the creation of the Conoce México app developed collectively by the Company for Digital Transformation and Telecommunications (ATDT) and the Ministry of Tourism. This app will permit followers, each nationwide and overseas, to get up to date info on matches, venues, routes, companies, and cultural actions.

