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    Home»Startups»Metigy founder David Faithful pleads guilty to misleading investors and dishonesty over his AI adtech startup
    Startups

    Metigy founder David Faithful pleads guilty to misleading investors and dishonesty over his AI adtech startup

    Editor Times FeaturedBy Editor Times FeaturedNovember 4, 2025No Comments4 Mins Read
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    David Fairfull, the cofounder and former CEO of failed advertising and marketing startup Metigy has pleaded responsible to 2 fees in a prosecution introduced by the Australian Securities and Investments Fee (ASIC).

    A 12 months after first showing in Federal Court docket within the ASIC case, and going through 5 counts of constructing false and deceptive statements, plus one depend of dishonestly utilizing his place as a director to acquire a mortgage for private profit, Fairfull pleaded responsible to 1 cost of deceptive buyers and the dishonesty cost.

    The plea comes a fortnight earlier than the matter is because of return to courtroom.

    Metigy collapsed into administration in July 2022, simply 20 months after elevating $20 million in a Collection B led by Cygnet Capital. The martech startup was searching for one other $50m.

    Its backers additionally included Regal Funds Administration, OC Funds, 5 V Capital, Alex Waislitz’s Thorney Investments, and CP Ventures.

    Metigy developed software program for small-medium companies to make use of synthetic intelligence for digital advertising and marketing methods. It had raised $27.1 million in enterprise funding and was supposedly valued at $1 billion at one level, however in the end, that was primarily based on false details about the income and earnings Fairfull gave potential buyers.

    The dishonestly used his place as an organization director plea pertains to Fairfull to borrowing $7.7 million from Metigy for his private use to purchase two properties.

    The ASIC case first appeared earlier than the Federal Court docket in November final 12 months, and the responsible plea pertains to:

    • three capital raises between October 2018 and October 2020 which raised roughly $23.4 million from buyers
    • a secondary share sale in July 2021 wherein buyers paid roughly $15.68 million for shares
    • a deliberate capital increase of $50 million (simply earlier than the enterprise collapsed).

    The ASIC case follows a 2023 Federal Court docket investigation, instigated by directors Cathro & Companions, which heard that the Metigy boss allegedly informed an investor that he’d “doctored the statements” on the corporate’s income, which claimed to be within the tens of millions, and “the majority of the figures are fabricated”.

    The precise annual income was simply above $43,000.

    Questioned by Cathro’s attorneys throughout that case, Fairfull admitted to offering false financial institution statements and figuring out it was dishonest, however stated he acted alone and used Adobe software program to falsify financial institution statements.

    Kangaroo Valley property, Heggy's

    Fairfull’s Kangaroo Valley property, Heggy’s, bought for $1.45m lower than he paid for it. Photograph: Raine & Horne

    The matter got here to a head in mid-2022 when Metigy’s chief monetary officer seemed to grab management of the enterprise and lift funds as the cash ran out, revealing the startup’s true monetary state.

    The Federal Court docket discovered that monetary paperwork despatched to buyers by the Metigy CEO had been “a charade” when proceedings between the corporate and buyers had been settled in 2023.

    Fairfull was declared bankrupt in November 2022. His admissions within the earlier courtroom case couldn’t be utilized in ASIC’s authorized proceedings.

    However whereas a Metigy director, Fairfull borrowed $7.7 million from the corporate as a private mortgage to purchase two properties — a $10.5 million six-bedroom home overlooking Sydney Harbour in Mosman, and a $7.7 million rural retreat in Kangaroo Valley within the NSW Southern Highlands area. He’d repaid $3.7 million of the mortgage earlier than the startup collapsed.

    These properties had been sold by Metigy’s liquidators in December 2022, making a $1.5 million revenue on the Mosman home and a $1.45 million loss on the Kangaroo Valley one.

    That property purchases led to him pleading responsible to the cost of dishonestly utilizing his place as a director, in contravention of the Firms Act.



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