Synthetic intelligence is already altering the way in which firms rent, handle groups, ship companies, and scale their operations. From workforce administration to buyer expertise and automation, AI isn’t solely bettering effectivity but additionally redefining what work appears to be like like throughout industries. For startups and scale-ups alike, understanding adapt to this shift is turning into more and more vital.
On the EU-Startups Summit 2026, this panel will discover how AI is influencing the way forward for work, what it means for founders and operators, and the place the largest alternatives and challenges lie forward. Becoming a member of the dialogue can be:
Adrienne McCarthy: CEO of Shireburn, an organisational psychologist and people-focused chief with over 25 years of world expertise in HR and management. She combines deep experience in organisational psychology with a robust understanding of technology-driven enterprise transformation, serving to organisations align folks technique with digital innovation. Since getting into her position in 2026, she has been main Shireburn’s evolution as a supplier of AI-enabled enterprise options, together with next-generation ERP programs designed to enhance decision-making and operational effectivity.
Fritz Trott: Founder and CEO of Zenjob, Trott has spent the previous decade constructing know-how for the way forward for versatile work. Since founding Zenjob in 2016, he has helped develop the corporate into a number one workforce platform, connecting companies with versatile expertise whereas bettering high quality, equity, and effectivity in frontline staffing. With a background in marketplaces, progress, and buyer expertise, he brings sensible perception into how know-how is reshaping labour markets and workforce administration.
Massimiliano Squillace: Founding father of Contents.com, Massimiliano is an entrepreneur, exited founder, investor, and startup mentor centered on constructing AI-driven options. Primarily based in Milan, he leads Contents, a SaaS platform for content material orchestration and AI-powered technology that helps enterprises handle and scale their digital content material. With a monitor file of investing in over 50 firms and backing startups similar to RecargaPay, Everli, and OLX, he brings intensive expertise in scaling know-how companies and navigating the evolving AI panorama.
Zakaria Mansour: Founder and CEO of bsport, Zakaria leads a SaaS platform empowering health studios with an all-in-one answer to handle scheduling, memberships, funds, and advertising and marketing. Based in 2018, bsport now helps over 3,000 studios throughout greater than 40 international locations and has grown to a group of 200+ staff. In 2024 and below Zakaria’s management, the corporate secured a €30 million Collection B spherical, the biggest SaaS funding in its sector in France and Spain so far. Alongside main bsport’s worldwide progress, he’s additionally an energetic enterprise angel, supporting and advising early-stage founders.
If you’re fascinated with how AI is altering the way in which firms function, rent, and develop, this panel will supply helpful views from founders constructing know-how on the coronary heart of that shift. Secure your ticket today and keep tuned for additional updates on our occasion web page.
OUR EVENT SPONSORS
Malta Enterprise is Malta’s financial growth company, facilitating financial progress, funding, and innovation by providing a spread of help companies for native and international enterprises organising a productive presence in Malta. As a key participant in Malta’s financial panorama, it contributes to the nation’s prosperiety by attracting investments, supporting companies, and driving innovation, thereby reinforcing Malta’s place as a horny vacation spot for entrepreneurs and buyers alike. Malta Enterprise actively cultivates a vibrant startup ecosystem, taking part in a pivotal position in fostering a conducive surroundings for startups and providing tailor-made help and incentives to empower rising companies.
M. Demajo Group is a number one enterprise participant in Malta, with a profitable historical past spanning 115 years. The Group’s progress and diversification have resulted in a large protection of enterprise sectors by means of a dedication to long-term outcomes. M. Demajo Group’s workforce is 500 robust and their varied actions have been developed by means of natural progress, acquisitions, partnerships, and startups. Its robust monetary scenario and moral requirements, its enterprise repute, and its famend monitor file as a enterprise accomplice are all key elements in its continued enlargement.
The IONOS Cloud Start-up Program supplies younger firms with as much as €100,000 in cloud credit for as much as 5 years after their founding. Begin-ups profit from a sovereign IT infrastructure “Made in Germany,” providing 100% GDPR compliance and full authorized certainty. IONOS Cloud ensures technological freedom with out vendor lock-in. Lengthy-term help can be ensured: unique reductions after the primary 12 months allow a seamless transition into the IONOS Cloud ISV Accomplice Program. On this manner, digital sovereignty turns into a strategic aggressive benefit from founding to scaling.
