London-based AI well being teaching app Simple Life has raised 33 million in a Sequence B spherical led by Hartbeat Ventures, based by actor and entrepreneur Kevin Hart, with participation from Liquidity, an AI-driven non-public credit score agency.
The brand new funding comes after a 12 months of fast progress for the startup. In 2024, Easy generated $100 million in income, marking a 64% year-over-year enhance, and reached working profitability. The app has now been downloaded greater than 20 million occasions, with customers collectively shedding over 17.5 million kilos.
“I’m hyped to again Easy via my fund HartBeat Ventures. Easy is really altering the sport in well being, and HBV needs to be entrance row for that,” stated Kevin Hart.
Easy makes use of its AI-powered well being coach, “Avo,” to ship personalised plans, real-time dietary analyses, and on-demand teaching. Recognised as MedTech Breakthrough’s 2025 “Finest Digital Well being Coach,” Avo despatched 19 million teaching messages in January alone. A peer-reviewed research of fifty,000 customers discovered that 42% achieved at the very least 5% weight reduction at one 12 months.
“Most weight-loss options fixate on the tip aim. We concentrate on the journey, making it adaptive, rewarding, and sustainable. With our information and strategy, there’s no want for obsessive calorie counting or excessive restrictions,” stated Mike Prytkov, founder and CEO of Easy.
The corporate plans to make use of the Sequence B funding to develop its AI capabilities in hyper-personalisation, multimodal teaching, gamification, and AI-assisted content material creation. A gamified companion app, at the moment in testing, has already proven constructive outcomes for retention and weight-loss outcomes.
Paul Brodie, Managing Director at Liquidity, added: “This financing reinforces our dedication to empowering growth-stage business innovators with quick, versatile capital tailor-made to scale with their ambitions.”
Yuri Gurski, founding father of Flo Well being and Palta, an early investor in Easy, famous: “Easy brings the components of scientific credibility paired with person expertise to weight reduction, with velocity, scale, and outcomes the market has by no means seen earlier than.”
Based in London, Easy Life now serves greater than 800,000 lively subscribers. Its strategy combines evidence-based well being methods with scalable AI teaching, positioning it as one of many main gamers in digital wellness.
