incentifi, a well-being-focused office rewards startup based mostly in London, has secured €174k (£150k) in part one pre-seed funding because it prepares to pilot its platform with companies throughout the UK. Alongside the funding, the corporate has appointed James Hardy as an investor and strategic advisor.
Based to deal with the rising value of poor well being and worker wellbeing, incentifi is growing a rewards platform that incentivises more healthy behaviour by way of real-world worth. The corporate goals to handle what it describes as a £150 billion annual value to the UK financial system linked to poor well being, absenteeism, and lowered productiveness.
James Hardy brings expertise from scaling high-growth shopper companies, having beforehand held senior finance roles at Deliveroo and presently serving as Co-founder and COO at Bioniq, which has scaled by way of Sequence B funding with backing from Cristiano Ronaldo.
Commenting on his involvement, James Hardy mentioned: “What actually stood out to me was the energy of the crew and the readability of the mannequin. incentifi is constructed round enhancing more healthy lives whereas delivering a transparent return for employers and companions. Having seen firsthand at Bioniq how impactful it may be when wellbeing and enterprise aims actually align, incentifi delivers precisely that. I’m excited to be a part of the journey forward.”
The pre-seed funding will assist a pilot programme with a number of companies throughout totally different sectors. Independently run Specsavers branches are already signed up, exploring how rewarding motion and more healthy habits can assist workers wellbeing whereas providing tangible life-style advantages, comparable to lowering the price of holidays.
Following the shut of its part one spherical, incentifi is now making ready a £500,000 funding elevate, with SEIS assurance in place. This subsequent part will run alongside a closed pilot and smooth launch, with a deal with studying, iteration, and gathering employer suggestions.
Paul Kelbie, Co-founder of incentifi, commented: “From our personal private {and professional} experiences, we began incentifi with one mission and objective in thoughts, to incentivise individuals to prioritise more healthy decisions by way of rewards they really need. This funding and James becoming a member of us as an advisor validate each the mission and the mannequin. Our focus now could be studying. The pilot permits us to work intently with employers to know how wellbeing incentives can assist more healthy, happier groups in a commercially sustainable means.”
With rising ranges of stress, absenteeism, and presenteeism throughout the UK workforce, incentifi positions its platform as a solution to align particular person well-being with measurable industrial outcomes. By rewarding on a regular basis actions comparable to steps, train, and exercises with significant life-style advantages, the corporate goals to assist staff transfer extra, really feel higher, and assist more healthy, extra productive groups.
