This one’s fascinating. We’re in all probability all conscious of Harley-Davidson’s struggles of late. It’s electrical offshoot LiveWire hasn’t fared too nicely, both, struggling to promote e-motos in massive numbers. However there’s extra to that story.
As first reported by Electrek, LiveWire reportedly bought three-quarters of all electrical bikes in america in 2025. However there’s a caveat, and a quite essential one.
That 70% market share is in a really particular a part of the market – the 50+ horsepower on-road electrical bike section. Now you’d suppose that is nonetheless a fairly large achievement, and there’s no denying it’s. However when you take a look at the numbers, you perceive the massive image.
LiveWire
LiveWire’s 2025 financial report states that the American bikemaker bought 653 electrical bikes in 2025 – up by 7% from 612 items in 2024. Greater than half of these bikes – 381 items – had been bought within the fourth quarter alone, marking a rise of 61% 12 months over 12 months. This was possible led by reductions on most of its fashions on the finish of 2025.
Do the mathematics, and also you’ll understand simply how small a distinct segment LiveWire is reportedly outselling others in. We’re taking a look at roughly 933 bikes in complete bought within the 50+ horsepower on-road electrical bike section.
Certain, it’ll give LiveWire some media consideration, however one can’t be swayed by these gross sales numbers alone. Actually, LiveWire’s 2025 income within the electric-motorcycle section truly fell 28% to US$6.1 million from $8.4 million in 2024.
LiveWire
There may be one section the place LiveWire has reported important gross sales numbers: electrical steadiness bikes. Subsidiary STACYC bought a complete of 21,633 items in 2025, making it fairly clear the place the LievWire Group generated most of its income.
LiveWire is technically on the proper path, decreasing its consolidated working loss by 32% 12 months over 12 months, bringing it right down to $75.5 million in 2025. Even free money circulate has improved by 44%, and web losses narrowed from $93.9 million in 2024 to $75.1 million in 2025. The corporate is clearly slicing its prices.
LiveWire
After which there’s the upcoming launch of its mini-moto platform. I just lately talked about how the S4 Honcho may nicely for LiveWire. That’s the place a lot of the patrons are concentrated. Enjoyable, accessible electrical bikes meant for youthful riders.
So all just isn’t gloom. In spite of everything, the headline nonetheless reads three-quarters of e-motos bought within the US are by LiveWire. Though it’s a very area of interest class, it’s nonetheless one thing.
Supply: LiveWire
