Keep in mind Mud Moto? I coated the largely spectacular Hightail electric enduro some time again. It appears like the parents at Harley-Davidson’s electrical spin-off, LiveWire, took discover, too. The American e-moto maker has simply purchased Mud Moto.
This marks the corporate’s first acquisition and a robust indicator of its intent to muscle in on the quickly rising electrical off-road market. Many would say that this transfer was a lot wanted, contemplating LiveWire’s present lineup is road-focused, which incorporates the likes of the One, the Del Mar, Mulholland, and, most lately, the Alpinista.
LiveWire
For LiveWire, which has been attempting to ascertain itself as an impartial model within the electrical motorbike sector, separate from the basic Harley-Davidson picture, this transfer makes numerous sense. Firm CEO Karim Donnez reiterated that truth, explaining that “LiveWire pioneered the on-road electrical motorbike market, and this acquisition permits us to construct on that management as we broaden into off-road, persevering with the journey that started with STACYC ten years in the past.”
The plan, in my eyes, can be to make use of Mud’s electrical filth bike platform, produce it, promote it, and promote it, all in-house, utilizing LiveWire’s engineering, manufacturing, and world gross sales community.
I’m a firsthand witness to simply how briskly the electrical off-road section is increasing. Stark Future is taken into account one of many pioneers on this section with its Varg motocross and Varg EX enduro fashions. Correct engineering and a sturdy gross sales report led to a €115 million (US$133.4 million) income in 2025 alone.
However we’re barely scratching the floor on this section. There are additionally cheaper, beginner-friendly choices from the likes of Sur-Ron and Talaria that cater to youthful consumers.
Mud Moto
Then, there’s the opposite finish of the spectrum. The place on one hand, the likes of Stark have loved distinctive gross sales numbers, LiveWire has been struggling fairly a bit. The corporate offered simply over 650 bikes globally in 2025, struggling vital losses. That is exactly why the transfer into the off-road sector looks as if a no brainer.
And right here’s what folks could not all the time perceive – electrical drives are sometimes considerably better-suited for off-road circumstances than on city roads. You will have prompt energy supply, with no shifting, little-to-no mechanical complexity, and comparatively low sound for using round in trails and off-road leisure areas.
As for Mud Moto, the US-born startup has all the time been regarded extremely within the motorbike neighborhood. “LiveWire shares our elementary DNA as an American model centered on efficiency, innovation, and placing riders first,” stated Mud’s Founder and CEO Colin Godby. “With LiveWire’s scale, assets, and world attain, we are able to deliver our electrical off-road bike to market with a worldwide viewers.”
Mud Moto
We anticipate extra particulars to comply with within the second half of 2026. Whether or not will probably be the Hightail merely rebadged as a LiveWire or a very new motorbike, solely time will inform.
Supply: LiveWire
