London-based Hormona, a HealthTech firm utilizing AI and at-home testing to assist ladies observe, perceive and optimise their hormones, has raised a €7.8 million Seed spherical to gasoline their growth and assist launch its hormone checks.
The spherical was led by Voima Ventures (Helsinki) and co-led by SuperNode International VC (London). The spherical additionally acquired backing from DLF Ventures, in addition to earlier traders, Swedish Nascent Make investments and Techstars within the US.
Hormona CEO and Co-founder Karolina Löfqvist feedback: “For too lengthy, ladies have needed to undergo by means of hormonal points, counting on trial and error and ready till signs turn out to be insufferable. That’s no option to stay. We constructed Hormona to alter that – to provide ladies management over their hormonal well being with out having to spend years struggling, as I did. This funding brings us one step nearer to creating real-time hormone monitoring accessible to ladies in every single place with out the necessity for a number of blood attracts. We’re proud to be main the best way and bettering ladies’s well being, one consumer at a time.”
Based in 2020, Hormona is a ladies’s well being firm utilizing AI and at-home testing to empower ladies to know and handle their hormone well being. Co-founded by Karolina Löfqvist (CEO) and Jasmine Tagesson (COO), Hormona offers personalised hormone monitoring and expert-backed steering to assist ladies handle hormonal imbalances and associated situations.
The corporate collaborates with a group of endocrinologists, gynaecologists, and nutritionists to ship science-backed insights. With a group of 12, Hormona has raised €10.2 million in whole funding. Hormona was created with scientific consultants in endocrinology, gynecology and diet to assist customers handle hormone-related situations and higher perceive their well being.
The corporate was impressed by Löfqvist’s private expertise, during which a typical hormonal situation derailed her life and went undiagnosed for years regardless of searching for intensive medical assist. Hormona says Löfqvist’s story is much from distinctive, with 80% of women experience hormone-related issues.
Inka Mero, Managing Companion and Founder at Voima Ventures provides: “At Voima Ventures, we search out visionary groups and daring science that may redefine whole industries, and Hormona is precisely that: they’re pioneering a world motion in ladies’s well being. By tackling some of the missed but elementary points of ladies’s well-being – hormonal well being – they’re giving tens of millions of ladies the instruments, information, and empowerment to take management of their our bodies and lives. We’re extremely proud to face beside Hormona as they lead this well being revolution.”
Hormona has spent the final 4 years growing the “first totally quantitative hormone checks of their sort“, overlaying the total scientific vary. With over 90% accuracy in comparison with conventional venous blood sampling, Hormona needs to pioneer a brand new, rather more accessible option to observe hormonal well being.
Past the checks, Hormona’s app, which educates ladies on hormonal points, has been downloaded in 190+ nations. The app is experiencing 30% month-over-month progress, whereas 80% of customers stay energetic after 12 months.
Gina King, Companion at SuperNode International VC feedback: “The way forward for ladies’s well being is proactive, data-driven, and deeply personalised – and Hormona is making that future a actuality. They’re bringing cutting-edge innovation to an space lengthy missed by funding and know-how, turning hormone well being from guesswork into precision. At Supernode International, we put money into firms that empower individuals in how they stay – and Hormona exemplifies that mission. By offering ladies with insights that had been as soon as out of attain, Hormona is remodeling the panorama of healthcare. They characterize precisely the type of world-changing platform we’re proud to assist as they scale globally and assist tens of millions of ladies stay to their fullest potential.”
Hormona believes that ladies’s well being stays severely underfunded, underresearched and underserved. Simply 2% of global medical funding goes in direction of researching points particular to ladies. In the meantime, in fairness funding, all-female Founder teams in the UK received 2% of total equity investment last year, down from 2.5% in 2023.
In contrast to conventional hormone checks, which Hormona says value round €177 for a one-time check, Hormona reportedly provides reasonably priced, steady monitoring with out the necessity for a lab. This contributes to a wider gender well being hole the place women spend 25% more of their lives in poor health than males.
Hormona is free to obtain on iOS and Android, with a premium model (Hormona+) providing tailor-made cycle predictions and well being programmes too scale back hormonal imbalance signs. Different Hormona choices embody cycle-specific life-style ideas, symptom discount plans, and dietary supplements. Customers may invite their companions to obtain phase-specific e-mail updates with insights and tips about the right way to assist them.
Inka Mero (Voima Ventures), who has invested in a number of HealthTech and mission-driven startups, and Gina King (SuperNode), a founding member of the feminine govt community Chief, can even be a part of Hormona’s all-female board to assist its subsequent part of progress.
