Not like earlier years in what TV nerds like me name the “brightness wars,” the U7SG doesn’t outblast its predecessor, nevertheless it’s not an issue. It will get round 3 times as vivid as something you may stream (which is of course capped attributable to compression), and has sufficient firepower for all however the flashiest 4K HDR Blu-rays. Its shade processing exhibits a bit of extra restraint than in earlier fashions. It is not fairly what I would name “correct to the director’s intent,” just like the best TVs I take a look at, nevertheless it does hold itself from blasting your eyeballs more often than not.
The excessive brightness is matched by deep black ranges, with out a lot of the “blooming” or “haloing” round vivid objects that may dilute the distinction of many budget-friendly TVs. It’s not as hanging as OLED TVs, which may management every of their thousands and thousands of pixels on demand, nevertheless it’ll wow you in deep house scenes simply the identical. I used to be happy that the TV’s odd native dimming concern didn’t crop up in real-world content material, however the image does are inclined to flatten shadows in darkish scenes greater than anticipated, even because the matte-like display does a very good job preserving reflections at bay.
{Photograph}: Ryan Waniata
There are another notable flaws. Shifting off to the TV’s aspect in my simple chair led to dimmer colours, washed-out distinction between the brightest and darkest photos, and uneven backlighting, aka the “dirty-screen impact.” That stood out most within the inexperienced backdrop of the Masters on Sunday as Rory McIlroy held on for the win. It wasn’t a difficulty when viewing head-on, however even then, I observed some dingy yellow traces alongside the display’s left and proper sides with mild backgrounds. (I’ll not have observed them a lot if I hadn’t been bombarding this TV with take a look at content material first.)
The U7SG nonetheless does not really feel fairly like a premium mannequin. However it’s a really clear, vivid TV, and can really feel extra prefer it’s definitely worth the cash as soon as RGB exhibits up on different Hisense fashions and the value on this one drops. In order for you one thing brighter than a equally priced OLED just like the LG B5, the U7 is a superb purchase and has a number of good upgrades over final yr’s U75QG.
We’ll know extra in regards to the 2026 TV panorama as soon as the brand new RGB TVs have landed, however should you want a robust, classy-looking TV earlier than then, the U7SG needs to be in your record.
