yuv, a British magnificence expertise firm growing a wise hair color lab system for salons and freelancers, at present introduced the shut of its €10 million ($12 million) Collection A funding spherical.
The spherical was led by Nineyards Fairness, with participation from yuv’s Founder Francisco Gimenez, present investor VNV World, and a community of strategic angels.
“This increase represents a pivotal second for yuv,” stated Francisco Gimenez, founder & CEO of yuv. “With the assist of Nineyards Fairness, VNV World, and our investor community, we’re doubling down on our mission to rework skilled hair color via sustainability, design, and expertise. Our subsequent chapter will deliver yuv’s platform to extra salons and freelancers throughout the UK, and shortly to the U.S., the place we see large potential.”
In 2025, comparable funding exercise within the European magnificence and aesthetics sector included a number of mid-sized rounds, corresponding to Innerskin in Paris, which raised €12.8 million to develop its community of aesthetics centres, and Ray Studios, additionally Paris-based, which secured €10 million to scale its tattoo-removal studios throughout Europe.
Though these corporations function primarily in skin-health and aesthetic-service supply quite than salon {hardware} or skilled hair-colour methods, they mirror a gentle move of capital – roughly €22.8 million – into magnificence and wellness ventures throughout the continent.
Inside this context, yuv’s €10 million Collection A represents a definite entry from the UK, centered on hardware-enabled, refillable, and software-driven salon expertise, a distinct segment for which EU-Startups has seen few instantly comparable funding rounds in 2025.
Based in 2021, yuv is a London-based magnificence expertise firm remodeling the skilled hair color market with {hardware}, AI-powered software program, and refillable packaging. Its flagship product, the yuv Lab, is a brilliant shelling out system for salons and freelancers that delivers exact formulations via refillable cartridges and app-based controls.
Compact and app-connected, the system replaces single-use tubes with refillable aluminium cartridges, reportedly lowering waste whereas providing exact, customisable formulations on the contact of a button.
Designed for salons and freelancers, the platform combines {hardware}, AI-powered software program, and Swiss-designed formulation, optimised for customisation, efficiency, and security.
By pairing refillable packaging with clever knowledge methods, yuv needs to assist magnificence professionals lower prices, streamline operations, and elevate creativity.
The brand new funding will speed up yuv’s progress within the UK and assist its U.S. enlargement in 2026, scaling its patented platform and subscription mannequin to a rising community of salons and freelancers worldwide, anticipating steady growth in the global salon hair care services market from €174.7 billion ($203.78 billion) in 2025 to €293 billion ($341.67 billion) by 2032.
Eric Sävendahl, Principal at Nineyards Fairness, shares: “At Nineyards, we again category-defining corporations with the potential to basically reshape their industries. yuv is bringing true digital transformation to skilled hair color by combining {hardware}, color and software program right into a platform that solves actual ache factors for salons and freelancing hairdressers alike. We’re extremely impressed by what Francisco and the workforce have achieved up to now, and are excited to assist them as they scale within the UK, US and past.”
In October 2025, yuv made an look on Dragons’ Den, setting an all-time file for each the quantity of financing supplied (a mixed €572k (£500k) at 2% fairness from Steven Bartlett and Sara Davies) and the valuation (€28 million (£25 million)) achieved within the present’s 22-season historical past.
