Google Adverts has emailed advertisers to warn that its Playing & Video games certification guidelines will probably be tightened up within the close to future.
In an e mail seemingly despatched to advertisers, shared by Google ads professional Adriaan Decker, Google Adverts is planning stricter guidelines from March 23 for these operating adverts throughout the ‘Playing & Video games’ class.
“As of 23 March 2026, the Google Adverts Playing and video games coverage will introduce further certification eligibility necessities,” the e-mail states. “Candidates for playing certifications should now reveal good coverage well being to promote in any playing and video games class.”
Particularly, promoting certification won’t be granted if the location is hosted on a free platform, if it makes use of a subdomain of a third-party platform, if the advertiser doesn’t personal and function the second-level area, and/or if the location has no actual affiliation with playing.
These new guidelines will probably be enforced by Google Adverts, with a warning that there will probably be penalties for repeated violations: “Supervisor accounts (MCCs) and their managed accounts that face repeated playing certificates revocations or violations will not be eligible for on-line playing certificates, and present certifications could also be revoked.”
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In easy phrases, the brand new modifications in place from March 23 imply that one-off compliance gained’t be sufficient for advertisers to run playing promotions. As a substitute, the tech big will probably be taking wider account historical past and area possession into consideration on the subject of playing advert eligibility and certification.
This comes after Google Adverts updated its policy back in November, taking goal then on the promotion of offline playing is prohibited in areas the place it’s unlawful to promote offline playing. Earlier than that, Google additionally modified the way it classified sweepstakes casino games, that are not thought of social video games. Nonetheless, earlier this month, the tech big shared that beginning January 21, 2026, some prediction markets will be allowed to advertise within the US.
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