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    Home»Startups»GAMING: Indie games are slowly dominating PAX Australia
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    GAMING: Indie games are slowly dominating PAX Australia

    Editor Times FeaturedBy Editor Times FeaturedOctober 24, 2025No Comments6 Mins Read
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    Should you ever wanted an indication that indie video games have gotten the main target Australia’s largest gaming expo, PAX Australia, look no additional than Melbourne’s Cult of the Lamb.

    In years previous, Large Monster’s distinctive rogue-like occupied a small stall as a part of the PAX Rising indie recreation part of the exhibition. Final yr, the sport ran a stand out in the primary hallway of the exhibition constructing, separating it from the indies.

    This yr, it hosted some of the visually hanging pop-ups on the occasion, selling its new add-on content material for the sport, Woolhaven.

    It’s only one instance of an attention-grabbing pattern on the occasion, which yesterday confirmed it hosted 85,000 attendees over the weekend. The variety of indies on the occasion has grown steadily over time.

    This yr noticed it host over 100 separate up-and-coming video video games together with a showcase from CODE, a New Zealand financial growth initiative aimed toward rising its rising recreation business.

    Occasion organisers, RX World, couldn’t verify the variety of indie video games on the occasion in time for this publication deadline. (I’ll replace this story in the event that they get again to me). However reporters attending the occasion stored their very own tallies through Excel sheets documenting the occasion.

    Renee O’Flynn, who writes for Qualbert,  counted 104 indie video games on show this yr, up from 90 in 2024. The rely comes as a part of a broader course of for O’Flynn that she’s run for the previous few years, the place she produces movies for the entire indie video games on show.

    Indie video games on the rise

    The rising variety of native indie video games at PAX Australia annually
    As collated by journalist Renee O’Flynn.

    One other reporter, Meghann O’Neill, previously of PC Powerplay, had a a lot larger rely, noting over 150 video games on the ground. As O’Neill instructed Infinite Lives, documenting this pattern is problematic. In years passed by, she solely counted PC video games given her former job, after which additional down the road went on to incorporate scholar video games in her rely too.

    “What I did observe is that the indie part began out with 28 PC video games within the first yr, then grew annually by tens of video games,” O’Neill stated. “It’s been at over 100 since earlier than COVID, and regular at round 130+ since.”

    “This yr, together with scholar video games, and STEM video games, my son and I counted 150, and I’ve since been made conscious of round 10 extra.”

    Whereas the precise quantity is a bit of hazy, each outcomes pattern in the identical course. It’s consultant of the altering nature of the broader video games business. Each indie and AA video games are gaining on their big-budget counterparts, a latest report from Stream Hatchet indicating that the previous accounted for 48% of income on Steam in 2024.

    Cult of the Lamb could be the first recreation to graduate from a distinct segment indie stall to an enormous activation at PAX Australia. But when present developments maintain, it is going to be removed from the final.

    However who else was at PAX?

    Friday was the very best day to go. Now, its as packed as the opposite days.

    Constructing on Infinite Lives’ account of the occasion final yr, there’s lots you’ll be able to infer from who’s and isn’t exhibiting on the present flooring, particularly given it’s the one occasion of its variety on this area.

    Extra broadly, particular person main publishers shunned the expo flooring this yr. Rising manufacturing cycles and unsure launch dates of many main video games could make it robust to each plan and run a stall, which should be booked months prematurely. In years passed by, it could be affordable to anticipate a demo or simply some advertising and marketing for main video games we all know are popping out subsequent yr, like Grand Theft Auto 6 or Resident Evil Requiem. However these occasions seem like nicely and actually behind us.

    Nintendo and Microsoft, each armed with new {hardware} to promote, had been there in full drive. Nintendo was even retailing Change 2 consoles out of its stall, providing free postcards and posters with purchases; maybe an indication that it sees extra room for progress within the Australian market. It was one of many few international locations globally the place the console didn’t instantly promote out at launch.

    Microsoft, then again, was desperate to exhibit the omni-channel nature of its Sport Move providing, whereas maybe dodging questions on its latest value rise. It demoed video games on Xbox, PC and likewise its new ROG Ally console.

    Apparently, regardless of launching the Steam Deck at PAX Australia final yr to a lot acclaim, Valve was nowhere to be seen. Although, loads of indie recreation stalls had been stocking Steam Decks for recreation demos. And in an attention-grabbing measure of Sony’s inner sentiment across the probabilities of the PS5 Professional within the Australian market, it didn’t host its personal stall this yr both.

    And … that fireside alarm

    Seems evacuating the exhibition corridor is a little bit of an ordeal.

    It’s additionally price masking off on the one side of PAX Australia that did have cut-through more broadly: the hearth alarm on Saturday afternoon. How do I do know? My household requested about it at Sunday evening dinner.

    Accounts differ. It was fairly expedient and uneventful for me, apart from the hive of Spider-Man cosplayers climbing onto a sculpture and managing the gang. I want a grabbed a photograph.

    For others nonetheless, it was a little bit of a complicated slog. However, if there’s a winner available right here, it’s the encircling pubs. The alarm packed out each close by venues: The Boatbuilder’s Yard and The Common Meeting.

    Did you attend PAX this yr? What did you consider the occasion? And the way do you are feeling about indie video games rising affect and significance at PAX? Let me know within the feedback. I’ll have a wrap of a number of the greatest indie video games I performed on the present flooring prepared early subsequent week. Catch you then.

    • Harrison Polites writes the Infinite Lives e-newsletter. Comply with him here.

    Join his e-newsletter under:

    • Infinite Lives is a reader-supported publication. It’s free to enroll and skim the most recent piece, however as of July a subscription will probably be required to learn Harrison’s backlog of over 70 distinctive articles. Every subscription goes in direction of bettering his Substack, supporting the broader Substack gaming group and funding extra unbiased video games journalism in Australia.

     



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