Firms use large tech occasions to disclose their new merchandise, however more and more they’re additionally making a degree of displaying off how they’re doing it. At Wednesday’s Qualcomm Snapdragon Summit 2025, the livestreamed keynote included a distinguished Shot on Snapdragon badge throughout a few of the wider digital camera angles contained in the Monarch Ballroom on the Hyatt Regency Resort in Maui, Hawaii.
A Shot on Snapdragon badge appeared on a couple of digital camera angles through the livestream of Qualcomm’s Snapdragon Summit 2025 occasion.
Recording an occasion like this with a smartphone is not new, but it surely’s nonetheless novel. The final a number of Apple keynotes, all pre-recorded and edited earlier than being delivered, have been captured fully utilizing the most recent iPhone Professional fashions at the moment; Apple created a short documentary about utilizing the iPhone 16 Professional to shoot final 12 months’s occasion. It is a flex not solely of an organization utilizing its personal instruments to make its content material, however to point out different video professionals how it can be done.
Watch this: Every thing Introduced on the Snapdragon Summit 2025 Keynote in 21 Minutes
Qualcomm’s occasion a mixture of cameras, since Shot on Snapdragon appeared solely from some transferring digital camera angles inside the venue. CNET senior reporter David Lumb snapped a photograph of a cameraman pushing in through the occasion utilizing a Samsung Galaxy S25 Ultra (which is powered by the Snapdragon 8 Elite) mounted in what a DJI Ronin 2 gimbal on a protracted increase arm. It isn’t clear which different cameras have been used for different angles. Nevertheless it’s price noting {that a} shopper cellphone digital camera was intermingled with little question extra succesful {and professional} cameras to seize reside footage, share it globally and preserve the identical shade and picture high quality.
A cameraman information the Snapdragon Summit 2025 utilizing a Samsung Galaxy S25 Extremely in a DJI Ronin gimbal.
Not too way back, capturing video with a smartphone would have been impractical, notably in such a darkish surroundings. However regardless of the comparatively small sizes of the digital camera sensors, video high quality has improved lots through the years. If you wish to put it up in opposition to the massive canines in Hollywood, it is held its personal, corresponding to final 12 months’s film 28 Years Later, which was shot fully on iPhones utilizing an assortment of rigs, lens adapters and even a telescope grafted to the units.
Capturing with the Galaxy S25 Extremely on this context was additionally necessary to Qualcomm as a result of it announced the Snapdragon 8 Elite Gen 5 chip, which helps the brand new Superior Skilled Video codec that permits a totally computational video pipeline and close to lossless-quality footage. For occasions like this and for producers who want quick turnaround with out in depth (and costly) firming and shade grading, a high-end smartphone that is priced at a movie-friendly funds of just $1,300 might be simply what’s wanted.
