We’re happy to announce that Ekaterina Gorbacheva, World Growth Director at Flowwow, will be a part of the speaker line-up on the EU-Startups Summit 2026 on Might 7-8 in sunny Malta.
Based in 2014, Flowwow is a worldwide gifting market that simplifies gift-giving by connecting greater than 18,000 native outlets with clients in 40+ nations. The platform allows customers to find and ship flowers, items, and curated experiences whereas supporting native companies by way of a scalable, worldwide market mannequin. Through the years, Flowwow has constructed a powerful presence throughout numerous markets by combining localisation, expertise, and operational excellence.
As World Growth Director, Ekaterina Gorbacheva leads Flowwow’s worldwide progress technique, overseeing growth throughout dozens of markets by way of deep localisation and data-driven decision-making. Her work focuses on adapting merchandise, buyer assist, and operational processes throughout completely different cultural contexts, guaranteeing constant high quality whereas assembly broadly various buyer expectations worldwide.
At the Summit, she is going to current a session titled “Scaling Buyer Expertise Throughout Markets: Tradition, Behaviour, and the Position of AI.” She is going to discover why buyer expertise methods that work in a single nation typically fail in one other, how cultural variations form behaviour and assist expectations, and the way startups can use AI to scale globally with out dropping high quality, empathy, or belief. Attendees can anticipate sensible insights into constructing customer-centric merchandise that really work throughout borders.
Don’t miss this chance to listen to from one in all Europe’s main voices in international market growth and buyer expertise, and ensure to safe your ticket for the EU-Startups Summit 2026!
OUR EVENT SPONSORS
Malta Enterprise is Malta’s financial improvement company, facilitating financial progress, funding, and innovation by providing a variety of assist companies for native and overseas enterprises establishing a productive presence in Malta. As a key participant in Malta’s financial panorama, it contributes to the nation’s prosperity by attracting investments, supporting companies, and driving innovation, thereby reinforcing Malta’s place as a horny vacation spot for entrepreneurs and traders alike. Malta Enterprise actively cultivates a vibrant startup ecosystem, enjoying a pivotal position in fostering a conducive atmosphere for startups and providing tailor-made assist and incentives to empower rising companies.
M. Demajo Group is a number one enterprise participant in Malta, with a profitable historical past spanning 115 years. The Group’s progress and diversification have resulted in a large protection of enterprise sectors by way of a dedication to long-term outcomes. M. Demajo Group’s workforce is 500 sturdy and their varied actions have been developed by way of natural progress, acquisitions, partnerships, and startups. Its sturdy monetary state of affairs and moral requirements, its enterprise fame, and its famend monitor file as a enterprise accomplice are all key elements in its continued growth.
The IONOS Cloud Start-up Program gives younger firms with as much as €100,000 in cloud credit for as much as 5 years after their founding. Begin-ups profit from a sovereign IT infrastructure “Made in Germany,” providing 100% GDPR compliance and full authorized certainty. IONOS Cloud ensures technological freedom with out vendor lock-in. Lengthy-term assist can also be ensured: unique reductions after the primary 12 months allow a seamless transition into the IONOS Cloud ISV Accomplice Program. On this manner, digital sovereignty turns into a strategic aggressive benefit from founding to scaling.
