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    Home»Tech Analysis»EE to launch phone plans which restrict internet for teens
    Tech Analysis

    EE to launch phone plans which restrict internet for teens

    Editor Times FeaturedBy Editor Times FeaturedJuly 29, 2025No Comments4 Mins Read
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    Liv McMahon & Zoe Kleinman

    Expertise reporter and editor

    Getty Images A group of children in school holding phones.Getty Pictures

    EE is introducing new cellphone plans subsequent month which it says will prohibit the web for teenagers – as long as they do not use wi-fi.

    Its new Sim-only cellular plans will filter the net at completely different ranges relying on the age of the kid utilizing it, with three separate tiers of protections.

    The plans may also produce other options resembling diminished web speeds for youthful teenagers to “restrict streaming”, in addition to defending towards rip-off calls.

    However EE can solely management what’s accessed through the use of cellular knowledge utilizing its community – which means it can not filter content material accessed through wi-fi, which is operated individually.

    The cellular community operator, which has 25m clients, says it’s the UK’s first main community to introduce smartphone plans for under-18s.

    Corporations working cellular networks within the UK are already required by the regulator Ofcom to make sure solely adults can entry grownup content material whereas utilizing their community.

    They do that by filtering and blocking entry to web sites deemed 18+ in response to the British Board of Movie Classification.

    This will imply making an attempt to go to a platform resembling a porn web site utilizing a 4G or 5G connection, slightly than wi-fi, can lead to the web page not displaying.

    Customers are sometimes required to confirm that they’re an grownup – and the account holder – by way of a bank card verify or by logging into their account on-line to alter their settings.

    What are the plans?

    Regardless of EE’s content material restrictions not making use of to content material considered utilizing wi-fi, the agency believes its new plans nonetheless present teen smartphone customers and oldsters with extra protections.

    Its Sim-only plans will likely be out there to be used on all smartphones and begin from £7 per 30 days, when launched in August.

    EE’s three tiers provide completely different ranges of protections relying on the age of the person, with its “protected” plan for pre-teens having “strict” controls whereas its “guided” and “trusted” plans for older teenagers having “average” controls for net entry.

    Every of the plans additionally has protections towards receiving rip-off calls.

    “Because the UK’s finest community for households, we perceive that whereas smartphones provide many advantages to individuals, there are additionally very actual dangers and challenges, particularly for younger individuals,” mentioned Claire Gillies, head of the buyer division of BT, which owns EE.

    “As a mother or father of a teen, I too have needed to stability the advantages and challenges that include giving our youngsters their first smartphone.”

    ‘Like mum within the outdated days’

    EE’s new cellular plans will add to the handfuls of security options at app-level, website-level and device-level designed to assist mother and father defend their kids from dangerous content material.

    However many adults report feeling confused and overwhelmed by them.

    EE ambassador and TV presenter Konnie Huq mentioned at a launch occasion for the brand new plans she felt “like her mum within the outdated days” – who she recalled struggling to work the household’s TV distant controls.

    Meta, which owns Instagram and WhatsApp, says take-up of its quite a few parental controls is comparatively low.

    Expertise analyst Paolo Pescatore instructed the BBC that EE’s plans are “an enormous step in the appropriate course” however implementation of such controls “isn’t any simple feat”.

    “Sadly, some customers battle to get a cellphone sign and are compelled to depend on wi-fi,” he mentioned.

    “Making these initiatives extra technology-agnostic will take away a few of the complexities and make them simpler to entry.”

    In-store chats

    In addition to its completely different plans for kids, EE is providing in-store appointments for households to obtain steerage about utilizing smartphones safely.

    It would additionally launch a useful resource it says might help mother and father navigate conversations with kids about proudly owning a cellphone.

    “Many mother and father inform us that they’re overwhelmed in relation to on-line security for his or her kids, and do not know the place to begin,” mentioned Carolyn Bunting MBE, head of kids’s security charity Web Issues.

    She mentioned they have been “constructive steps to assist households” and instructed the BBC the plans might be more practical than banning teenagers from platforms altogether.

    “If we simply ban children there isn’t a impetus for the tech corporations to create secure areas,” she Ms Bunting.

    It comes amid a broader shift in direction of tech corporations making it harder for kids to bump into dangerous or express content material.

    A variety of websites working within the UK were required to start checking the age of users on Friday.

    No person is selling a “silver bullet” however everyone seems to be saying that measures like these have an element to play.

    The query is whether or not they’re genuinely efficient or simply making mother and father really feel higher.



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