Source.ag, the Amsterdam-based developer of AI software program for Managed Surroundings Agriculture (CEA), right this moment introduced the profitable shut of its Collection B funding spherical, elevating €15.2 million.
The funding was led by Astanor, with strategic participation from traders together with seed breeder Enza Zaden and grower cooperative Harvest Home. This new capital injection brings Supply.ag’s whole funding to over €52 million in 5 years.
Rien Kamman, CEO and Co-founder of Supply.ag stated: “This Collection B spherical confirms the trade’s perception in our imaginative and prescient: meals chain innovation requires AI corporations to companion intently with the trade. The grower is the core participant, the one placing wholesome meals on grocery store cabinets, and we construct the options they should excel. Our ambition is to sustainably feed everybody with ample vegetables and fruit. This funding confirms the market views us because the definitive AI companion main the sector into the long run.
Inside the European startup panorama, 2025 has to this point seen comparatively few publicly reported funding rounds within the AI-driven CEA area of interest.
Amongst adjoining developments, UK-based SugaROx secured €1.1 million in August 2025 to scale manufacturing of its crop-enhancing biostimulants, reflecting parallel innovation in agri-biotech.
EU-Startups additionally famous in a broader evaluation that AgriTech investment in Europe remains substantial, although few rounds have focused AI platforms for greenhouse administration.
EU-Startups has featured Supply.ag in earlier protection highlighting its function in advancing sustainable meals manufacturing via know-how. The corporate appeared within the 2024 function 10 promising European startups focused on agriculture, which recognised it among the many continent’s most revolutionary AgriTech ventures. Earlier, Supply.ag was additionally talked about within the Going Green: European GreenTech Overview (February 2023), which referenced its prior €21.7 million elevate and positioned it inside Europe’s rising inexperienced know-how ecosystem.
Hendrik Van Asbroeck, Managing Accomplice at Astanor, stated: “Our goal is to make the meals chain extra sustainable, and Managed Surroundings Agriculture (CEA) is a crucial know-how to attain this. Since our preliminary funding, Supply.ag has demonstrated that AI is vital to scalably delivering climate-resilient meals manufacturing. They’ve efficiently remodeled AI from a promising concept into an indispensable operational platform for the world’s largest contemporary produce growers.”
Based in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CCO), Supply.ag develops AI software program for horticulture, with the mission to assist growers present everybody on earth with ample vegetables and fruit in a sustainable and climate-resilient method. By combining digitisation, AI, and plant and cultivation science, Supply.ag’s platform gives an built-in product suite enabling exact forecasting, autonomous crop administration, and knowledge centralisation.
Whereas a lot of the tech world focuses on conceptual AI, Supply.ag specialises in measurable, utilized AI that helps growers every day. Since its founding, the software program has been applied in over 300 greenhouses overlaying 2,500 hectares throughout 18 nations. This acreage contributes to the every day provide of tomatoes, bell peppers, and cucumbers for an estimated 40 million individuals.
CEA is essentially the most environment friendly resolution for managing land and water shortage, however it’s constrained by limitations in human capability. Supply.ag says they overcome this by centralising knowledge and digitising rising information, functioning as an ‘AI co-pilot.’ Amongst different issues, the software program permits corporations to foretell tomato yields with far higher accuracy and absolutely automate irrigation. This not solely boosts manufacturing quantity but additionally enhances high quality and effectivity throughout your entire worth chain, from grower to client.
Jaap Mazereeuw, CEO of Enza Zaden, added: “By collaborating with Supply.ag, we combine a vital knowledge layer into our seed breeding. Supply.ag’s AI methods, mixed with our varieties, minimise danger for the grower and guarantee they maximise the potential of our revolutionary seeds. This can be a joint dedication to serving to our clients reach a quickly increasing market.”
The funding will speed up international scaling and product improvement as Supply.ag goals to develop into the trade chief and broaden its AI product suite.
The involvement of seed breeder Enza Zaden and grower cooperative Harvest Home highlights the strategic significance of Supply.ag’s know-how for your entire provide chain.
Jelte van Kammen of Harvest Home added: “Our growers expertise the worth of Supply.ag every day, from saving labor time to attaining higher forecasting accuracy. That’s why we’ve been working intently with Supply.ag for a number of years. We see Supply.ag as a strategic companion that equips us to satisfy our development targets and safe the aggressive knowledge benefit the evolving market calls for. It’s a direct funding within the sustainability of our cooperative and an environment friendly contemporary produce chain.”
