Noahs, Copenhagen-based FoodTech firm which transforms the service stations, supermarkets, and journey hubs into fashionable meals locations, has raised €1.9 million in post-Seed funding at a €6.5 million pre-money valuation – with a Sequence A anticipated in 2026.
The spherical was led by PSV Tech and joined by angel traders, Kraen Nielsen, Government Advisor & Tech Investor, Former Group CEO and CTO of Coop Denmark, and Bob Stein, President RBS & Associates. Present shareholders, together with early Noahs investor Torben Frigaard Rasmussen, Former e-conomic CEO and energetic angel investor, additionally participated within the spherical.
“Noahs has an actual alternative to reshape the complete infrastructure of how meals strikes via retail. Our technique is to be current in 10.000 areas by 2030 and turn out to be the spine of a brand new digital economic system by 2040. With the latest funding injection Noahs will speed up its transfer from idea to class chief, powered by companions who perceive that the way forward for retail meals is digital, modular and world,” shares Daniel Baven, CEO & co-founder of Noahs.
In 2025, a number of European FoodTech and adjoining retail-food infrastructure startups introduced new funding rounds, offering helpful context for Noahs’ post-Seed increase.
Athens-based StiQ secured €20 million to scale its AI-driven virtual-kitchen platform, whereas London’s Mondra raised €11.8 million in Sequence A funding to increase its emissions-mapping and supply-chain analytics instruments for meals producers and retailers. Within the UK, Fashionable Baker closed €2.8 million to develop its nutrition-focused processed-food line.
Collectively, these offers characterize roughly €34.6 million in sector exercise.
In opposition to this backdrop, Noahs’ spherical sits at an earlier stage however aligns with ongoing investor curiosity in applied sciences that modernise the meals worth chain – from cloud kitchens to sustainability platforms and more healthy shopper merchandise.
Not one of the 2025 bulletins got here from Denmark, highlighting Noahs’ distinct place in its home market.
“At PSV Tech, we’re dedicated to working with founders who problem the best way industries function. In NOAHS, we met a group with a daring imaginative and prescient for the way forward for retail and a transparent sense of how the fitting tech options can create actual worth for comfort shops and retailers. Their method blends deep trade perception with pragmatic automation to unravel actual issues and never simply optimise for know-how’s sake. We’re proud to again their journey,” says Helle Uth, Co-founder and Associate, PSV Tech.
Based in 2020, Noahs has constructed a platform that allows world retailers to enter the digital meals economic system with “zero capex and minimal labour“. The corporate has reportedly grown their income by over 200% previously 3 years and onboarded worldwide conglomerate purchasers and companions together with MAXOL, Q8, DSC and MENY.
The corporate’s three-layered platform – know-how, model streaming, and modular kitchen infrastructure – offers retailers a scalable method to flip any retailer right into a multi-brand meals hub.
Whereas the retail sector counts greater than 3 million locations worldwide, the corporate believes a lot of it stays offline. In the meantime, the every day shopper’s behaviour is notably altering in the direction of comfort and tech-enablement: nearly 50% of households’ meals consumption is meals away from residence; moreover 39% of consumers are discovering a brand new restaurant or café, attracted by technological innovation and variety of choices.
And that’s the place Noahs seems to make a reputation for themselves, providing plug-and-play options, turning the analogue comfort shops to digital marketplaces that play a central function in the way forward for meals.
“This spherical lets Noahs speed up and internationalise the roll-outs with gasoline, comfort and grocery retailers throughout markets. The tailwinds are clear: convenience retail heading past $1 trillion this decade and online food delivery on course for $500 billion by 2030. It’s a scalable method for big retailers to step into the digital foodvenience economic system,” shares Kraen Nielsen, Government Advisor & Tech Investor, Former Group CEO and CTO of Coop Denmark
The brand new funding will facilitate their enlargement into new markets together with US and UAE, advance their product improvement, and place the corporate for Sequence A funding which is predicted in early 2026.
