The Chicago Bears have agreed to a multi-year sports activities betting and on line casino partnership with PENN Leisure.
The multi-year agreement designates PENN’s Chicagoland retail properties, Hollywood On line casino Aurora, and the brand new state-of-the-art Hollywood On line casino Joliet as Official On line casino Companions, and ESPN BET Sportsbook as official sports activities betting companions of the Bears. This indicators over quite a few rights to PENN, together with IP, in-stadium signage, and varied digital alternatives.
“We’re thrilled to announce this partnership in reference to the opening of our new state-of-the-art Joliet property and on the precipice of soccer season,” stated Todd George, Govt Vice President, Operations, PENN Leisure. “Teaming up with one of many premier franchises within the NFL creates thrilling new omnichannel advertising and marketing alternatives for our ESPN BET and Hollywood On line casino manufacturers.
“Via the partnership, we sit up for participating a big and passionate viewers at Soldier Discipline in addition to throughout our on-line merchandise and on the new property within the Chicagoland space.”
Chicago Bears symbolize an ongoing deal with sports activities betting
This partnership highlights PENN Leisure’s ongoing funding into sports activities betting – a savvy selection, given latest research demonstrating the ongoing and projected growth of the sector. With the incoming grownup era of Gen-Z proving to have an interest in sports gambling, getting forward of the curve is a brilliant transfer.
PENN has obtained loads of potential deliberate for its merchandise, with a brand new suite of options simply launched for ESPN BET, together with its FanCenter that enables customers to search out wagering markets extra simply. When it comes to bodily video games, the Hollywood On line casino Joliet simply had its grand opening on August 11, 2025, changing the previous riverboat location, which Bears executives and NFL legend and Joliet native Tom Thayer had been in attendance for.
Final however not least, development is at present underway on the brand new Hollywood On line casino Aurora, which is anticipated to open within the first half of 2026. With a lot arising, now looks like a strategic time for a sports-facing partnership.
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