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    Home»Startups»Beyond the funding funnel: Rethinking women, VC and the data shaping debate
    Startups

    Beyond the funding funnel: Rethinking women, VC and the data shaping debate

    Editor Times FeaturedBy Editor Times FeaturedSeptember 10, 2025No Comments6 Mins Read
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    Over the previous week, conversations about ladies founders and enterprise capital in Australia have been amplified by Blackbird’s latest portfolio data, reported by Startup Daily’s Simon Thomsen, alongside Elaine Stead’s considerate piece, The parable of the funnel.

    Each level to one thing vital: The numbers we monitor matter, however the story they inform is dependent upon how we learn them.

    This transparency permits us to maneuver from anecdote to proof – thanks largely to the excellent work of  Noga Edelstein and the staff at Fairness Clear, who’ve championed openness and introduced vital information into the open.

    The ‘funnel is only the start.

    We frequently hear that the issue is solely one in all “deal move”. That, there simply aren’t sufficient ladies founders reaching the VC pipeline. On the floor, the info appears to assist this. Blackbird reported that all-women founding groups make up simply 2% of its investments, as covered by Startup Daily.

    Given Blackbird’s total “hit fee” of round 1–2% (corporations pitched versus corporations backed), that interprets into an virtually unimaginable 0.02% to 0.04% likelihood of an all-women staff being funded.

    As Simon shares, it’s roughly a one-in-2,500 to one-in-5,000 shot. It’s a putting solution to illustrate how slender the funnel is. However focusing solely on these numbers dangers lacking the larger story.

    Blackbird’s information displays a really particular slice of entrepreneurship: high-growth, venture-scale startups, principally in expertise, software program, and frontier industries. In that ecosystem, ladies are certainly underrepresented.

    But throughout the broader financial system, the image seems to be completely different. In response to the ABS and the Small Enterprise Ombudsman, round 34–35% of small companies in Australia are women-owned. These are neither anomalies nor outliers. They symbolize a whole lot of 1000’s of companies that make use of folks, generate income, and contribute to GDP.

    The distinction raises an vital level: ladies are beginning corporations, however many are doing so outdoors of the slender parameters that enterprise capital sometimes values.

    Asking higher questions

    As a substitute of stopping at “what share of our investments went to ladies founders?”, I’m eager to discover and handle some deeper questions:

    • What structural limitations stop ladies from founding venture-scale corporations on the identical charges as males?
    • How do these limitations compound on the intersections of gender, race, tradition, and sophistication?
    • Why can we settle for a system that continues to direct greater than 98% of enterprise capital {dollars} to males?
    • Is the issue of “deal move” one other manner of claiming we haven’t constructed the networks to see ladies founders?
    • Why can we maintain framing this as a “pipeline concern” as an alternative of an investor design flaw?
    • What would occur if capital had been allotted proportionally to the variety of ladies beginning corporations, as an alternative of concentrated by default in male-dominated networks?

    These are mandatory uncomfortable questions. As a result of if we don’t ask them, we danger treating inequity in enterprise as a matter of optics, when in actuality it’s a matter of financial effectivity.

    Studying from the outliers and a few within the center

    The encouraging information is that some traders have already proven what’s doable once we deliberately design for inclusion:

    • Giant Leap studies that 58% of its portfolio is women-led, with a goal of 60% and a mandate to speculate at the least $3 million yearly into women-led ventures.
    • Airtree has proven that when its Explorer angel program cohorts are ~50% ladies, deal move from feminine founders will increase by 20–30 per cent.

    By comparability, the indomitable Tracey Warren and Bree Kirkham at F5 Collective are taking a special method by specializing in the ‘lacking center’. They again ladies who’re constructing sustainable, scalable corporations that won’t match the slender mould of tech or SaaS, however that are nonetheless vital to the material of our society and financial system. By supporting these feminine founders, F5 challenges the binary of “VC-scale or nothing” and creates room for the varieties of companies most ladies are literally constructing.

    These examples recommend to me that the problem isn’t a scarcity of girls founders, however a scarcity of techniques constructed to see them, assist them, and again them.

    Constructing foundations, not only a funnel

    If we wish to meaningfully shift these numbers, the query isn’t simply find out how to widen the funnel. It’s find out how to construct the foundations that enable extra ladies to even method it:

    • Increasing pathways to early capital, past conventional networks
    • Strengthening monetary literacy, peer assist, and mentorship.
    • Advocating for systemic reforms—from parental go away insurance policies to higher visibility for girls in tech and well being.
    • Supporting funding fashions that cater to extra than simply “unicorns”—as a result of not each enterprise wants VC to be worthwhile.

    The query isn’t simply how we fund ladies founders, it’s whether or not the funding mannequin works for the sort of companies they’re constructing. Enterprise capital isn’t damaged, however it’s optimised for a slender objective: fast development and large exits. That leaves quite a lot of founders, and whole sectors, out of scope. The reply isn’t to ditch VC, however to develop the capital stack to make revenue-based financing, affected person fairness, procurement, and hybrid fashions extra accessible. If we wish completely different outcomes, we have to change how we discover, consider, and fund potential, so capital exhibits up when and the place it issues.

    Fairness isn’t nearly percentages in a portfolio. It’s about creating the situations the place ladies can select to discovered, scale, and lead corporations within the first place.

    My name to motion

    The funnel is a helpful metaphor, however it’s not the entire story. If we wish to shut the gender funding hole, we should look deeper into the tales hidden between the info factors. Then, the query evolves from “what number of ladies founders are getting funded” to:

    “What would our financial system appear like if each lady who needed to construct an organization had the capital, assist, and runway to take action?”

    Writer’s word

    As somebody who has lived these dynamics, being a girl working in tech and an aspiring angel investor (thanks, Airtree), I see how advanced the ecosystem is.

    The info issues. Sure! So do the lived experiences behind it. Our alternative now could be to construct techniques that recognise each.

    • Sinéad Fitzgerald is a expertise and partnerships chief with twenty years of expertise at world corporations together with Apple and Microsoft.



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