Ghent-based Donna, the developer of a proactive AI assistant for area gross sales groups, has immediately introduced €4.1 million ($4.8 million) in new funding to speed up worldwide growth.
The spherical is led by Frontline Ventures, with participation from present traders and a gaggle of seasoned angel traders.
“Area gross sales groups have been uncared for for much too lengthy,” says Nicolas Christiaen, co-CEO and co-founder of Donna. “They’re beneath strain to do extra with fewer assets, but the instruments designed for them have barely advanced. Donna adjustments that. She briefs you earlier than each assembly, captures each element throughout, and handles the admin after so area gross sales groups can focus totally on their prospects.”
In 2025, a number of European startups working in adjoining areas of AI-driven gross sales and CRM tooling secured new funding, offering context for Donna’s €4.1 million spherical.
Sweden’s Spiich Labs raised €600k to develop an agent-first AI assistant that automates CRM admin for B2B gross sales groups, whereas Spain noticed recent exercise by way of Genesy AI, which secured about €5.45 million for its AI-powered lead-generation platform.
On the infrastructure finish of the market, the UK’s Attio closed a €44 million Collection B to scale its AI-native CRM platform.
Collectively, these funding occasions quantity to roughly €50 million flowing into AI-enabled gross sales and CRM options this yr, signalling sturdy momentum throughout the sector.
Inside this panorama, Donna’s give attention to field-sales automation distinguishes it from each early-stage generalist assistants and broader CRM platforms, marking its increase as a major addition to a maturing market the place specialisation and real-world operational integration have gotten more and more essential.
EU-Startups first reported on the startup in mid-2024, when Donna raised €1.5 million to build its AI assistant for on-the-go sales reps. In 2025, Donna appeared once more in a sector overview, included amongst 10 European AI-driven sales startups for its contribution to modernising field-sales workflows. The corporate was additionally highlighted in a country-level roundup as one among Belgium’s most promising startups in 2025.
“Gross sales reps wish to spend time promoting, not trawling by way of CRMs to maintain them updated. For area primarily based reps, that admin burden is even heavier, with much less time on the desk and fewer palms to spare for note-taking and follow-ups. Donna’s multimodal product suits how area gross sales actually works, equipping an neglected market with higher instruments so groups can give attention to hitting quota,” provides Will Prendergast, Companion at Frontline Ventures.
Launched in 2023, Donna is an AI assistant constructed for area gross sales who’re all the time on the highway. Donna turns commute time, buyer visits, and on-the-go moments into productive promoting time by capturing each interplay mechanically. The AI helps area gross sales groups reportedly save as much as 75% admin time whereas boosting CRM adoption and information high quality – finally growing shut charges by as much as 20%.
Donna advanced from a voice-to-CRM answer right into a multimodal, always-on AI assistant that allegedly anticipates area gross sales groups’ wants, is aware of their enterprise and context, and automates day by day admin like assembly notes and drafting follow-up emails in actual time.
Donna claims to construct an entire ‘system of context’ round each salesperson, serving to them to work smarter, quicker, and extra persistently.
The corporate believes that area gross sales groups throughout industries have been underserved for many years. These area gross sales professionals spend most of their day on the highway, but virtually each gross sales instrument available on the market was constructed for folks behind a desk.
Cell apps are clunky, CRM compliance is low, and demanding context will get misplaced between conferences.
Since launch, Donna has turn out to be a trusted international model utilized by area gross sales groups from corporations like ABB, Atlas Copco, Luminus, and Liantis and secured key partnerships with Deloitte, PwC, and Orion International Options.
Donna has additionally accomplished integrations with main CRM platforms and enterprise techniques, together with Salesforce, SAP, Microsoft Dynamics 365, and HubSpot.
Bob Stutz, CRM pioneer and former government at SAP, Salesforce, and Microsoft, feedback: “What makes Donna stand out is her potential to pay attention, interpret, and reply in actual time throughout gross sales conversations. As a substitute of forcing area gross sales groups to toggle between CRM screens or dig for solutions, which stalls prospect momentum, Donna brings the appropriate data ahead immediately with know-how that bridges the hole between Al automation and real human interplay.”
This new funding might be used to deepen Donna’s product management and scale go-to-market operations throughout Europe and the US. The corporate has already established a presence with groups in New York, London, and Ghent, and plans further hires throughout Europe and North America.
“At Donna, we consider B2B enterprise will all the time require human-to-human interplay,” provides Jonas Deprez, co-CEO and co-founder. “AI shouldn’t change that – it ought to elevate it. With Donna, we already show immediately that AI will be deployed with a fast time to worth and at scale in real-world operations.”
