The UK’s Promoting Requirements Authority (ASA) has agreed with a criticism about WHG (Worldwide) Ltd, which operates as William Hill On-line, after an in-app promotion for the sport Marble Race Stay was dominated deceptive.
The advert appeared within the William Hill cell app on Could 27, 2025. It featured the headline declare “Take pleasure in £40 on us! While you choose in and stake £20.” Within the small print under, it revealed the actual requirement: “Min. £40 stake on Marble Race Stay.”
A buyer challenged the advert after discovering out {that a} £40 minimal stake was truly required, although the headline made it sound like staking £20 was sufficient to qualify.
ASA upholds William Hill adverts criticism
William Hill admitted that the headline was unsuitable. The corporate mentioned the one who complained had seen a banner within the cell app that confirmed the inaccurate wording: “Take pleasure in £40 on us! While you choose in and stake £20.” The operator defined that this clashed with the precise phrases of the promotion and occurred as a result of somebody manually edited the advert whereas resizing it. A typo by chance modified the staking requirement from £40 to £20.
The corporate mentioned just one model of the advert was affected and it was proven to a focused group of as much as 3,057 clients throughout a brief promotional interval between 17 and 19 Could 2025. They added that anybody who clicked into the provide would have seen the right full phrases and situations earlier than opting in. William Hill argued that this lowered the prospect of any actual hurt to customers, and mentioned it had reviewed its inside processes to cease comparable errors taking place once more.
The ASA upheld the criticism. It mentioned customers would interpret the headline declare “Take pleasure in £40 on us! While you choose in and stake £20” to imply that staking £20 qualifies them for the provide. The physique mentioned the actual requirement was £40 and that the small print saying “Min. £40 stake on Marble Race Stay” contradicted the principle declare as an alternative of clarifying it.
The ruling defined that including a better qualifying stake within the small print made the advert more likely to mislead. The ASA said: “As a result of the advert instructed {that a} stake over £20 was eligible for the provide, when that was not the case, we concluded that the advert was deceptive.”
The regulator discovered that the promotion broke CAP Code guidelines 3.1 on deceptive promoting and three.9 on qualification.
The ASA mentioned the advert “should not seem within the kind complained of” and informed William Hill to ensure that future promotional claims don’t contradict the phrases and situations that apply to them. Final month, the ASA dominated that William Hill breached client safety rules with one other promotion.
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