Apple’s annual fall iPhone launch event is simply across the nook. Final week, the corporate despatched out invitations for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is anticipated to unveil the iPhone 17 lineup, which might embody a slimmer version of the telephone, in addition to the Apple Watch Series 11 and the AirPods Pro 3.
The invite reveals the title “Awe dropping,” with a glowing Apple brand that appears to reference Siri’s colourful glow. There’s additionally an interactive factor while you view the invite on Apple.com. With a finger (telephone or pill) or a mouse/trackpad pointer (pc), you’ll be able to transfer throughout the emblem and watch the colours go from a cool blue to a vivid orange, presumably evoking the Liquid Glass design factor in iOS 26, which displays light-bending qualities throughout apps and capabilities. You possibly can read more theories about what the autumn occasion invite may signify.
The keynote shall be held at Apple Park in Cupertino, California. CNET shall be protecting the bulletins reside, so remember to comply with alongside.
Prepare for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Prepare dinner (@tim_cook) August 26, 2025
The best way to watch Apple’s iPhone 17 reveal
Technically, Apple has but to verify the iPhone 17, however the firm’s fall occasion is the place it usually unveils its newest handsets.
You possibly can tune into the iPhone 17 occasion reside by watching the official livestream on the Apple website or by way of the livestream on Apple’s YouTube channel. These streams are scheduled to start at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters will even be on the bottom and bringing you all of the updates.
What may Apple be cooking up?
Rumors for the upcoming slate of iPhones have been plentiful. Stealing the highlight is the supposed iPhone 17 Air, which might comply with within the footsteps of Samsung’s modern Galaxy S25 Edge and have a slim profile and light-weight design. The Pro model might get a scratch-resistant antireflective show and an 8x telephoto lens, and the Professional Max might pack a much bigger battery. The baseline iPhone 17 might additionally boast a better refresh fee. It is attainable that every one the telephones could embody an Apple-developed 5G modem referred to as the C1 chip, which debuted on the iPhone 16E, in addition to in-house Wi-Fi chips.
We additionally count on to study extra in regards to the public rollout of iOS 26 later this fall. The brand new working system contains a Liquid Glass interface that brings a extra clear, lens-like look to the iPhone and different Apple units. The Digicam app additionally will get a extra minimalistic design, Messages helps you to create polls in group chats and a brand new screening device can higher detect spam texts. You possibly can take a look at all of the options coming to iOS 26.
Watch this: Apple Will Reveal the iPhone 17 Quickly. Here is What We Need
Will there be a Siri overhaul?
What we’d not hear as a lot about is the updated version of Siri that Apple unveiled at its Worldwide Builders Convention final 12 months. The smarter model of the AI assistant has faced repeated delays and will not arrive till subsequent 12 months or even later. However Apple might talk about different Apple Intelligence updates and options arriving on its new units.
CNET’s reporters shall be on the bottom on Sept. 9, bringing you all the newest updates and impressions of no matter Apple has in retailer.
