Amazon’s Prime Day sale is without doubt one of the largest procuring occasions of the yr. However for 2026, Amazon is reportedly shifting the dates of its annual sale, according to Bloomberg.
Rumors are that the web retailer is shifting the occasion from July to June, which suggests you could possibly get your arms on some unbelievable offers that a lot sooner — a giant win if you happen to did not get all the pieces in your want record through the firm’s Large Spring Sale. However it additionally leaves you much less time to finances and fewer time for opponents to plan any concurrent gross sales, as many have performed throughout previous Prime Day occasions.
It is potential that opponents will scramble to prepare for an earlier June date, or they might select to proceed in July, as per traditional. July is an efficient time to advertise back-to-school gear, and Prime Day often lands proper after July Fourth gross sales, so corporations might not discover it price chasing Amazon’s Prime Day itinerary, not less than for 2026. We’ll preserve you posted after we study extra.
Prime Day has historically been held in July, beginning in 2015. Nevertheless, this would not be the primary shift we have seen. In 2020, it was pushed to October attributable to COVID-19; within the following yr, in 2021, the occasion came about in June. In 2022, the retailer had occasions in each July and October. The truth is, the retailer prolonged the 48-hour sale to 4 full days final yr, which suggests we may see an analogous plan roll out this yr, too.
Whereas you do not have to be a Prime member to buy through the sale, most of the finest Prime Day offers have beforehand been unique to Prime members. For those who’ve thought-about signing up for a Prime membership, this can be the time. Prime membership comes with a lot of perks.
We’ll preserve this web page up to date with all the newest information on Prime Day 2026, so test again quickly.
Earlier Amazon Prime Day dates
Since Amazon launched its first Prime Day sale in 2015, the corporate has scheduled the occasion for across the identical time of yr. Exterior latest years, Amazon has historically kicked off its primary sale occasion across the center two weeks of July and its October sale within the second week of October. Nevertheless, it looks like the corporate will likely be shifting the Prime Day schedule once more. We’ll preserve you posted.
Listed below are the earlier Amazon Prime Day dates:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11 to 12
- Prime Day 2018: July 16 to 17
- Prime Day 2019: July 15 to 16
- Prime Day 2020: Oct. 13 to 14
- Prime Day 2021: June 21 to 22
- Prime Day 2022: July 12 to 13
- Prime Early Entry Sale 2022: Oct. 11 to 12
- Prime Day 2023: July 11 to 12
- Prime Large Deal Days 2023: Oct. 10 to 11
- Prime Day 2024: July 16 to 17
- Prime Large Deal Days 2024: Oct. 8 to 9
- Large Spring Sale 2025: March 20 to 25
- Prime Day 2025: July 8 to 11
- Prime Large Deal Days 2025: Oct. 7 to Oct. 8
- Large Spring Sale 2026: March 25 to March 31
Do you have to watch for Prime Day earlier than shopping for something?
Prime Day is a good time to purchase these big-ticket gadgets, like TVs, e-bikes, and outside gear like grills. For those who’re in want of one in all these beforehand, then chances are you’ll not have the ability to wait, and there are some fairly robust offers on these main as much as any occasion. Prime Day usually has higher offers than even Black Friday, so it is price holding out for the sale if you happen to can.
What’s going to be on sale all through Prime Day?
Lots! Final yr, Prime Day featured over 100,000 offers, and whereas plenty of them had been small reductions on tiny merchandise, lots of them had been nice offers on these bigger gadgets talked about above. The largest offers will likely be on TVs, laptops, e-bikes and vacuums (particularly robo vacs), in addition to power stations and grills for the outside.
