Gaming agency Allwyn’s deal to amass the bulk stake in fantasy sports activities operator PrizePicks has been accomplished, closing at $1.533 billion.
Allwyn, finest identified for its lottery providers, has finalized the deal to acquire PrizePicks, the main fantasy sports activities operator within the US, at a 62.3% majority stake. The closing deal quantity is $1.533 billion, excluding performance-based payouts and any post-close changes.
Allwyn, the Switzerland-based "lottery-led gaming leisure firm," has introduced it has closed its beforehand introduced deal to purchase a majority stake in DFS/prediction market operator PrizePicks for ~$1.5B (not together with "performance-based earnouts"). pic.twitter.com/8COM0oca4Y
— Geoff Zochodne (@GeoffZochodne) January 16, 2026
The deal represents a push from Allwyn to broaden into informal leisure, with PrizePicks identified for reacting shortly to market adjustments and increasing into new territories. The deal was first introduced on September 22, 2025, swiftly adopted by PrizePicks’ announcement of entering the prediction market sector in November.
“We’re excited to assist and take part within the subsequent section of PrizePicks’ progress,” stated Robert Chvatal, Chief Government Officer of Allwyn. “This funding advances Allwyn’s technique to construct a diversified international leisure platform and considerably strengthens our presence in the USA. I stay up for working carefully with Mike and the gifted PrizePicks workforce to ship much more compelling experiences for followers around the globe.”
PrizePicks and Allwyn goal for progress in 2026
In addition to expanding into more American markets all through 2025, PrizePicks spent final 12 months growing new options. That included Staff Picks, the place customers can play primarily based on workforce efficiency moderately than simply particular person, and Tradition Picks, the place customers can predict occasions associated to tradition and leisure in addition to sport.
“At the moment marks a defining second for PrizePicks. Allwyn’s international scale, operational experience, and long-term method make them an excellent companion as we proceed to develop and evolve,” stated Mike Ybarra, Chief Government Officer of PrizePicks. “Collectively, we are going to construct on our sturdy momentum and ship progressive merchandise that deepen engagement with our rising neighborhood of gamers.”
The messaging from each the PrizePicks and Allwyn counsel that 2026 might be targeted on extra progress for each manufacturers, with point out of utilizing “their mixed strengths to speed up product innovation”.
“From the start, we constructed PrizePicks by placing our neighborhood first and specializing in delivering an industry-leading member expertise,” stated Adam Wexler, Founder and PrizePicks Board Member. “As we regarded forward to the subsequent section of PrizePicks’ progress, it grew to become clear that Allwyn shares our customer-first philosophy and our imaginative and prescient for the way forward for leisure. I couldn’t be extra excited to collaborate with the Allwyn management workforce as PrizePicks continues to innovate on the earth of sports activities and tradition predictions.”
Featured picture: Allwyn
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