WeRoad, the Italian journey journey firm, has closed a €49 million ($58 million) Collection C spherical to be able to fund their first main enlargement past Europe, bringing its community-driven journey mannequin to the US market.
The spherical was led by Airbnb, with present traders, together with 2023’s Series B lead investor H14, additionally collaborating. The spherical brings the entire quantity raised by the corporate to €85 million ($100 million).
Paolo De Nadai, Founding father of WeRoad, stated: “In a world more and more formed by AI and social media, real human connection is changing into each rarer and extra priceless. At WeRoad, we’ve constructed our total product round enabling real-world connections by shared journey experiences. Individuals right this moment aren’t simply trying to go to new locations, they’re trying to belong.”
2026 evaluation reveals a number of related journey, hospitality and experience-economy funding rounds alongside WeRoad’s Collection C.
In Italy, Smartness raised a €47 million Collection B to increase its TravelTech and lodge operational software program throughout Europe, whereas profitize secured €1.4 million in Seed funding to scale its AI-powered monetary planning platform for hospitality. These two same-country bulletins are the closest Italian comparators.
Elsewhere in Europe, London-based Vuelo raised €64 million in Seed funding to construct an AI-native journey reserving, financing and planning platform; Amsterdam-based Mews closed a €255 million Collection D to take a position additional in AI, automation, funds and agent-driven workflows for hospitality operations; Germany’s happyhotel raised €6.5 million Collection A funding to develop AI brokers for lodge income administration; and Oslo-based Altek AI secured €423k pre-Seed funding to increase autonomous visitor communication for lodges throughout the Nordics and Europe.
Collectively, these 2026 comparators account for over €374 million in disclosed funding, indicating sustained funding exercise throughout journey reserving, hospitality operations and technology-enabled real-world experiences.
“Increasing into the US is a milestone we’ve been working in the direction of for years, and having Airbnb alongside us is each a robust validation of what we’ve constructed and a strong sign of the chance forward,” provides Paolo.
Based in 2017, WeRoad is now reportedly one of many fastest-growing journey operators in Europe.
With the power of its 4,000+ Coordinators, WeRoad has facilitated over 300,000 travellers to find the world in additional than 1000 itineraries. Round 60% of its prospects rebook year-on-year and a 3rd of its bookings come from phrase of mouth.
WeRoad says their fundamental attraction is as a pioneer of the ‘IRL economic system’. The corporate outlines that millennials and Gen Z, its core markets, are hungry for the sort of connections that may solely be made offline, and more and more keen to spend to seek out them.
The IRL economic system, which makes use of tech to facilitate real-world experiences slightly than drive long-term on-line engagement, is above all a response to widespread loneliness. Research present that younger folks are among the groups most affected by the loneliness epidemic, and roughly 30% of young adults report feeling lonely on daily basis.
In 2025, WeRoad expanded its neighborhood mannequin past journey by launching WeMeet: a platform for native, curated social gatherings, together with day hikes, after-work drinks & dinner, sporting occasions, and yoga classes which are open to anybody, not simply WeRoad vacationers.
In 2025 alone, greater than 50,000 folks throughout 35 cities attended 2,000 WeMeet occasions, and the official WeMeet app was downloaded 150,000 occasions.
WeMeet occasions will probably be central to WeRoad’s US rollout. The corporate will lead with its digital platform and on-line advertising and marketing capabilities, utilizing focused campaigns and strategic partnerships to determine and construct its strongest markets.
From there, WeRoad will deploy the complete neighborhood playbook it has refined throughout Europe and construct a homegrown community of American coordinators, establishing native partnerships and rolling out occasions and offline advertising and marketing actions throughout a number of cities.
In parallel with the Collection C and US enlargement, WeRoad CEO Andrea D’Amico, who has an extended profession at Reserving.com, will relocate to San Francisco to steer lodges at Airbnb. He’ll stay intently concerned with WeRoad as a Board member and Paolo De Nadai, founding father of WeRoad, will proceed to steer the corporate supported by co-founders Fabio Bin, WeRoad’s CMO, and Erika De Santi, Chief of Expertise, together with the broader management crew and new worldwide hires as the corporate enters the US market.
