A latest research by the American Gaming Affiliation (AGA) initiatives that an estimated $1.76 billion shall be wagered on Tremendous Bowl LX.
The regulator has primarily based its prediction on the explosive rise of prediction markets and the continued progress and power of the authorized, state- and tribal-regulated markets.
AGA predicts $1.76 billion shall be wagered on Tremendous Bowl LX
The AGA published the research, with President and CEO Invoice Miller vocal in regards to the regulator’s views on conventional sports activities betting markets and prediction markets.
“This analysis reinforces why state-and-tribal-regulated sportsbooks are vital, providing robust oversight and shopper protections that prediction markets merely don’t match,” stated Miller.
The robust throughline from Miller signifies that prediction markets stay in a gray space with the AGA, which could possibly be linked to the continuing authorized disputes between prediction market operators and the standard licensed and tribal gaming sector.
People are anticipated to wager a report $1.76B legally on Tremendous Bowl LX, a testomony to the power of the state- and tribal-regulated sports activities betting market.
Learn the discharge
https://t.co/uoTyKTYMf5 pic.twitter.com/hP5SHeuOfd
— American Gaming Affiliation (@AmericanGaming) January 30, 2026
We reported that Polymarket, Kalshi, and Crypto have come underneath intense authorized scrutiny in Nevada, which might set a precedent for federal oversight over state regulation.
The research doubles down on that perspective, saying the work by the AGA “exhibits that prediction markets are complicated shoppers by selling sports activities betting as an funding quite than leisure, underscoring issues about how these merchandise are marketed and their lack of accountable gaming instruments.”
AGA publishes prediction market observations
Trying extra carefully on the research, there’s a clear distinction within the AGA’s perspective on prediction markets.
“78% of sports activities occasion contract bettors imagine state regulators might help in resolving disputes on their platform, though prediction markets function solely exterior state sports activities betting regulatory frameworks. These findings underscore widespread confusion amongst sports activities occasion contract customers on the regulatory oversight governing prediction markets.”
28% of sports activities occasion contract bettors describe their exercise as investing, in line with the AGA, in contrast with 9% of sportsbook customers.
Regardless of investment-style promoting reaching 31% of sports activities occasion contract bettors (in comparison with 7% of sportsbook customers) and 25% of funding exercise coming from funding budgets (in comparison with 9% of sportsbook customers), 58% of conventional licensed sports activities bettors nonetheless regard sports event contracts as playing quite than investing.
“No single occasion brings followers collectively just like the Tremendous Bowl, and this report determine exhibits simply how a lot People take pleasure in sports activities betting as a part of the expertise,” stated Miller, however he was eager to spotlight conventional markets, saying, “By selecting authorized, regulated sportsbooks, followers are having enjoyable whereas supporting a protected and accountable market.”
Featured picture: AGA Official.
The submit AGA projects that an estimated $1.76 billion will be wagered on Super Bowl LX appeared first on ReadWrite.
