Stockholm-based Nordic Knots, a design-led e-commerce model specialising in rugs and residential textiles, has secured roughly €86 million ($100 million) in contemporary funding to speed up its worldwide growth – valuing the corporate at €1.9 billion ($2.2 billion).
The funding is led by US-based Imaginary Ventures, with participation from Swedish funding agency Creades, which is contributing €9.6 million (SEK 105 million), alongside Iris Ventures and St Dominique Capital, Lauren Santo Domingo’s funding platform.
“We see extra flagship shops in different key cities […] You’ll be able to most likely guess them from a trend standpoint, the place we need to be. It’s essential to us to have the ability to present extra folks the world of Nordic Knots in a bodily expression […] We actually like the concept we are able to open up doorways that permit folks expertise the model in actual life,” says Fabian Berglund, CEO and Co-founder of Nordic Knots.
EU-Startups’ 2025–2026 protection means that Nordic Knots sits in a comparatively thinly lined a part of the house class, with extra funding exercise reported in adjoining dwelling, interiors, renovation, and home-services companies than in direct rugs or home-textiles friends.
The closest match by geography is Studio555, a Stockholm-based startup that raised €4 million for an app merging inside design with gaming, making it notable as each a same-country and same-city comparability. Different adjoining rounds embrace Lisbon-based OSCAR, which raised €6 million to develop its dwelling providers platform; Berlin-based dsb (Deutsche Sanierungsberatung), which secured €3.6 million to streamline residential renovation; Berlin-based Enter, which raised greater than €20 million for energy-efficiency upgrades in residential property; Berlin-based WALLROUND, which secured €4.2 million to digitise renovation planning; and Madrid-based Webel, which raised €4.3 million to develop its dwelling providers market throughout Europe.
Collectively, these comparable rounds quantity to over €42 million, and when Nordic Knots’ new €86 million elevate is added, the mixed whole reaches roughly €128 million.
Towards that backdrop, Nordic Knots’ funding stands out as considerably bigger than the rounds in adjoining home-related classes throughout 2025 and 2026.
“It is vital for us to seek out the best companions for the subsequent chapter in our international development journey,” provides Fabian.
Based in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund, the startup emerged from a transatlantic perspective, with the founding crew initially working in the US. This early publicity formed its technique, with a powerful concentrate on the US e-commerce market from the outset. The founders recognized a possibility inside the dwelling furnishings house, notably as shopper behaviour shifted in the direction of buying bigger inside objects equivalent to rugs on-line.
Nordic Knots has positioned itself as a design-forward model, mixing Scandinavian aesthetics with broader trend influences. Its merchandise are developed in its Stockholm atelier and handwoven in India.
The corporate additionally companions with the GoodWeave initiative, aiming to make sure honest working circumstances and eradicate baby labour inside its provide chain.
In its most up-to-date reported monetary 12 months, Nordic Knots recorded turnover of €34 million (SEK 377 million) with a revenue of €6.9 million (SEK 75 million). In keeping with more moderen figures shared by traders, income has elevated to €61 million (SEK 670 million) over the previous twelve months, with an EBIT margin of 20%.
The corporate has additionally reported sturdy year-on-year momentum, with gross sales rising by 85% in 2025 in comparison with 2024.
“We’re extremely impressed by Nordic Knots and the founders’ progress for the reason that begin, notably concerning the mixture of successful design, sturdy buyer focus and worthwhile development,” says John Hedberg, CEO of Creades.
Past rugs, Nordic Knots has begun increasing its product providing, launching a house textiles assortment in 2025 as a part of a broader technique to evolve right into a complete interiors model. The corporate is concentrating on revenues exceeding €86 million ($100 million) in 2026, because it continues to scale internationally.
Retail growth can be a key part of its development technique. Whereas the enterprise has primarily operated as a digital-first model, it’s more and more investing in bodily retail experiences.
Following the opening of a retailer in New York Metropolis, Nordic Knots plans to launch a brand new location in Los Angeles in June, with additional flagship shops anticipated in different main international cities.
The brand new capital will assist retail growth (notably within the US, which stays its largest market), product growth, and additional strengthening of its model positioning inside the aggressive dwelling interiors phase.
