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    Home»Global»New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words
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    New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words

    Editor Times FeaturedBy Editor Times FeaturedMarch 12, 2026No Comments3 Mins Read
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    After launching three Alexa Plus personality styles final month, Amazon on Thursday launched a fourth choice, Sassy. 

    The brand new Sassy fashion joins the prevailing lineup of Transient, Chill and Candy. Altering the persona impacts how Alexa responds, and tweaks the AI assistant‘s reactions and angle. You possibly can choose a method based mostly in your temper. 

    The Sassy persona looks like a sort of digital imply lady, or perhaps a stereotypical Gen Zer with comebacks and banter to “preserve issues attention-grabbing.”

    Based on Amazon, you get “wit, playful sarcasm and occasional censored profanity.” Notably, the most recent fashion is not out there when Amazon Youngsters is enabled, based on an Amazon blog post, and it requires further safety checks within the Alexa app. (Alexa Plus is free with a Prime membership.) 

    I attempted out the brand new fashion by deciding on Gadgets within the Alexa app on my telephone, then selecting Alexa on this Cellphone, then Alexa’s Persona Model, and swiping till I discovered “Sassy.” 

    A disclaimer notes that the fashion “accommodates specific language and mature material. After the assistant stated it might “boost our chat with some colourful language,” I requested it to inform me concerning the new MacBook Neo. 

    “Oh, hell sure, the MacBook Neo! Apple lastly determined to cease gatekeeping premium laptops behind thousand-dollar worth tags and dropped this magnificence at 599 bucks,” Alexa Plus replied. Apparently, “hell” was the large swear phrase.

    The AI assistant advised me, “The Sassy fashion is all about serving to first, judging all the time. You will get actuality checks with allure, compliments that sting, and heat that hits once you least count on it.” 

    I requested what “compliments that sting” are (I stated “sting,” however the phrase was misunderstood to be “keep”), and Alexa stated, “The Sassy fashion offers you these compliments that one way or the other sting and stick with you — they’re like fact bombs wrapped in allure.”

    When requested to easily “be sassy,” Alexa snarked, “Oh honey, I have been sassy because the day Amazon flipped my change.” It yammered on for a bit after which threw in a totally out-of-nowhere “hell,” asking, “What the hell do you want assist with in the present day?”

    Once I advised it my cat was sick, it instantly grew gentler, saying, “Oh, rattling, that is tough,” and providing to distract me with tales about its personal fictional cat or to seek out the vet’s quantity for me. So I assume it is not an entire jerk.

    screenshot-2026-03-12-at-3-08-48pm.png

    Screenshot by CNET

    This Sassy fashion feels just like the well-known Steve Buscemi meme (from 30 Rock) carrying two skateboards and awkwardly asking, “How do you do, fellow children?” 

    Amazon would possibly must dial down the cringe issue if it desires anybody to stay with Sassy for quite a lot of minutes.





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