DraftKings embarks on month-long accountable playing marketing campaign for Accountable Gaming Schooling Month (RGEM).
Sportsbook operator DraftKings is operating a month-long marketing campaign as a part of Accountable Gaming Schooling Month in September. That features the launch of a sweepstakes tied to the beginning of the NFL season that gives gamers the prospect to win NFL tickets, together with a grand prize journey to Tremendous Bowl LX. Customers might want to interact with accountable playing instruments like My Funds Builder and My Stat Sheet.
“We’re excited to launch our sweepstakes initiative in celebration of Accountable Gaming Schooling Month, inviting prospects to discover our instruments in a enjoyable and interesting means,” mentioned Lori Kalani, Chief Accountable Gaming Officer at DraftKings. “As a number one operator, we’re dedicated to offering prospects with instruments that help accountable play and improve their expertise.
“This marketing campaign acknowledges and celebrates prospects who use these sources, serving to to foster a extra knowledgeable and accountable gaming tradition. Accountable gaming has been a part of the DraftKings expertise from day one, and we’re proud to proceed constructing on that basis because the {industry} evolves.”
The marketing campaign follows DraftKings being slapped with a federal class action lawsuit for utilizing exploitative advertising techniques again in Might. Since then, DraftKings has run a similar responsible gambling campaign tied to March Madness.
“These efforts mirror DraftKings’ ongoing dedication to delivering a enjoyable, accountable, and best-in-class expertise for all prospects,” said the company in a statement. “Via continued funding, the corporate is increasing entry to industry-leading instruments and integrating accountable play all through the shopper journey.”
DraftKings has additionally made its new Code of Accountable Play public with thousands and thousands of shoppers forward of the NFL season, with direct encouragement to play responsibly and respect everybody concerned within the sport – in addition to have enjoyable.
The NFL accountable playing marketing campaign
On this case, DraftKings is drawing consideration to its My Budget Builder tool with the prospect to win NFL common season tickets between August 26 and September 8.
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Each new week from Monday will function a distinct strategy to saty secure whereas betting, with a give attention to instruments like setting reminder alerts or exploring Sensible Betting Ideas in our Accountable Gaming Middle. Within the closing week, prospects who use My Stat Sheet to mirror on their private play can be entered to win the grand prize: tickets to the Tremendous Bowl.
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